Comments on: A Funny Coincidence, or a Glimpse of the Future?

By: Brad Jobs

Brad Jobs — Thu, 21 Apr 2011 04:28:24 +0000

I don’t know but I am sensing something fishy about this. But your photo and the other photo is really similar but it is not that actual photo you have taken. well, I think.

By: Anthony S. Adams

Anthony S. Adams — Wed, 20 Apr 2011 21:18:56 +0000

Throw away the lead funnel or general relevance based on demographic and start thinking about immediate experience relevancy and buyer life-cycle.

I Think we may start seeing the tie-in of physical, online, and social activities (and buying patterns) to create a laser focused relevance of what you want - now, right now... Interesting that Walmart pays a reported $300M for Kosmix to help drive the expansion of @WalmartLabs. I'm thinking the real value in this acquisition is Kosmix's Categorization Platform and their large taxonomy and filtering abilities... Think that may be a new pickup line – “My, What a large taxonomy you have...”

I can foresee, and not too far off, where you use your favorite store's club card to purchase Gatoraid, post a photo of your mountain bike, check-in at the park, and/or blog, tweet or post a note on how great the ride and view is – Then for the next few hours you receive offers and ads relevant to that experience in a timeframe that would drive you to action.

I'd opt in for that.

By: Harry

Harry — Tue, 19 Apr 2011 21:43:12 +0000

unusual.. you quoted part of my comment but didn’t add anything.. was wondering what you wanted to say?

By: Kevin Dugan

Kevin Dugan — Mon, 18 Apr 2011 16:47:11 +0000

John: In some of my presentations I note that in the book 1984 we were worried that one entity would know about our every movement and thoughts. Today we willingly give this info out to multiple sites/companies -- myself included.

If your home page pic HAD been the one you uploaded moments earlier, it could have gone one of two ways:

1) You were glad Google, and the balance of the sites you signed up for and handed info to, had read your privacy settings as you selected them to increase the relevancy of your ads served vs. the sometimes comical and ham-fisted Google adword attempts at relevancy.

2) You were outraged because you didn't know your settings were set to default to this setting. All of the socially inclined sites are in a seemingly constant state of iteration. So it's understandable to a small degree when these sites do a bad job of informing the average user about how changes like the one we are discussing are unveiled and how they work.

If these companies/sites communicated some of these options more clearly, they'd avoid looking all 1984 in nature. Facebook seems to be the most frequent antagonist in our story. But some of this issue can be attributed to the feelings of self-entitlement users get towards free sites like Facebook. But that is another comment/another post altogether.

Thanks.

By: aslis

aslis — Sun, 17 Apr 2011 22:39:38 +0000

i havent tried this application till now but heard about it before and its features about tracking all our all sports activities like biking,cycling etc.

By: Seo

Seo — Sun, 17 Apr 2011 20:48:48 +0000

I don’t know about you, but don’t you just love big brother watching!

By: unusual

unusual — Sun, 17 Apr 2011 17:58:59 +0000

Covered in the article (and my thesis) was the idea that users could select ads that they see on TV; that of course is already happening on Hulu as well

By: Aaron

Aaron — Sun, 17 Apr 2011 17:09:49 +0000

John, I know this comment doesn't relate to the bottom line of your post, but.......sometimes you've gotta put that darn phone down and enjoy the ride! It's therapeutic. Good mentally and physically.

That's a beautiful photo -- much more lush & green than my trails here in the Colorado Rockies.

(apologies for my tangent)

By: jack880

jack880 — Sun, 17 Apr 2011 13:06:07 +0000

Fantastic i havent tried this application till now but heard about it before and its features about tracking all our all sports activities like biking,cycling etc. And your experience really made a huge impact onmy mind to look further about using it.

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