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	<title>Comments on: Why Color Matters: Augmented Reality And Nuanced Social Graphs May Finally Come of Age</title>
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	<link>http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age</link>
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		<title>By: Omar</title>
		<link>http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-598</link>
		<dc:creator>Omar</dc:creator>
		<pubDate>Fri, 15 Apr 2011 20:30:14 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-598</guid>
		<description>&lt;p&gt;Along these lines, last week&#039;s San Francisco Chronicle&#039;s iPhone App of the Week, Time Shutter San Francisco, lets you see the city 100 years ago, watch and make your own slide transitions between past and present, and share them. Whatwasthere.com does something similar using Google Street View. Colors starts with the now of the App, but others are already trying to work it further backwards into the past when things get really interesting.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Along these lines, last week&#8217;s San Francisco Chronicle&#8217;s iPhone App of the Week, Time Shutter San Francisco, lets you see the city 100 years ago, watch and make your own slide transitions between past and present, and share them. Whatwasthere.com does something similar using Google Street View. Colors starts with the now of the App, but others are already trying to work it further backwards into the past when things get really interesting.</p>
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		<title>By: Sunil</title>
		<link>http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-597</link>
		<dc:creator>Sunil</dc:creator>
		<pubDate>Sat, 02 Apr 2011 18:41:13 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-597</guid>
		<description>&lt;p&gt;I am amused by your commentary and especially your ending note,&quot;Oh, and note to Facebook, Twitter, and Foursquare: If you don&#039;t get this feature into your service, pronto, you will more likely than not be rueing the day Colors launched.&quot; Reading this article you&#039;d think Color invented the art of Photography.  I posted the following commentary on Fred Wilson&#039;s AVC blog, but I thought I&#039;d share this here also.&lt;/p&gt;

&lt;p&gt;Back in &#039;07 when my buddies and I started tinkering around with tools like Jena and languages like OWL-DL, we recognized the power of the semantic web and machine based reasoning to be able to expose the connections between things that would otherwise remain hidden to the naked eye. Hidden in massive social graphs like Facebook and Twitter, are billions of attributes about people, things and places that connect us. When we meet someone new, its often the things we have in common that attract us but the differences that ignite the flame of curiosity. Machines are now able to help us discern these subtleties in connections. Knowing what connects us and how is cool. But all connections aren&#039;t created equal. Knowing that for example, my best friend and I are connected through hip-hop music is one thing. But learning that my best friend influences my hip-hop music purchasing decisions because I trust his taste in classic hip-hop music more than say 10,000 reviews from people I don&#039;t really know or trust, well, that&#039;s more interesting. &lt;/p&gt;

&lt;p&gt;Color, in essence, distills down Facebook and its massive social graph with a focus on photos. A lot of market research has shown that 2 of the top 5 things people do on most social networks is share photos and eyeball shared photos. So dispense with the textual nature of life-logging and use photos instead because pictures say a 1000 words. Not ground breaking. Color aggregates photos around physical locations -- geo-caching photos. Not new. Color attempts to figure out where you are. GPS is inaccurate at best so in densely populated locations like New York, you can&#039;t really tell if all the photos you&#039;re seeing are pinned to the place you&#039;re actually at or nearby. Does that matter if you are constructing a social graph of photo experiences centered around location? What happens if the happy smiley faces Color shows me at the restaurant that I&#039;m near which presumably is supposed to influence me to gravitate to that restaurant, actually turns out to be photos of another restaurant nearby?&lt;/p&gt;

&lt;p&gt;What about noise? Increasingly we are inundated by services that allow us to express ourselves in volume but not necessarily in quality. In fact, the way we communicate is becoming increasingly distorted and lossy making us more malleable to bias. $41M for Color is certainly brow-raising. Perhaps they have weaved some cool story around photos + social influence + object recognition (like Google Goggles) to help investors part with their monies. Either way, Color is only pushing an envelope that was already set in motion by others before them. Wait till the hype dies down. Then lets see who&#039;s pushing what social graph envelope.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I am amused by your commentary and especially your ending note,&#8221;Oh, and note to Facebook, Twitter, and Foursquare: If you don&#8217;t get this feature into your service, pronto, you will more likely than not be rueing the day Colors launched.&#8221; Reading this article you&#8217;d think Color invented the art of Photography.  I posted the following commentary on Fred Wilson&#8217;s AVC blog, but I thought I&#8217;d share this here also.</p>
<p>Back in &#8217;07 when my buddies and I started tinkering around with tools like Jena and languages like OWL-DL, we recognized the power of the semantic web and machine based reasoning to be able to expose the connections between things that would otherwise remain hidden to the naked eye. Hidden in massive social graphs like Facebook and Twitter, are billions of attributes about people, things and places that connect us. When we meet someone new, its often the things we have in common that attract us but the differences that ignite the flame of curiosity. Machines are now able to help us discern these subtleties in connections. Knowing what connects us and how is cool. But all connections aren&#8217;t created equal. Knowing that for example, my best friend and I are connected through hip-hop music is one thing. But learning that my best friend influences my hip-hop music purchasing decisions because I trust his taste in classic hip-hop music more than say 10,000 reviews from people I don&#8217;t really know or trust, well, that&#8217;s more interesting. </p>
<p>Color, in essence, distills down Facebook and its massive social graph with a focus on photos. A lot of market research has shown that 2 of the top 5 things people do on most social networks is share photos and eyeball shared photos. So dispense with the textual nature of life-logging and use photos instead because pictures say a 1000 words. Not ground breaking. Color aggregates photos around physical locations &#8212; geo-caching photos. Not new. Color attempts to figure out where you are. GPS is inaccurate at best so in densely populated locations like New York, you can&#8217;t really tell if all the photos you&#8217;re seeing are pinned to the place you&#8217;re actually at or nearby. Does that matter if you are constructing a social graph of photo experiences centered around location? What happens if the happy smiley faces Color shows me at the restaurant that I&#8217;m near which presumably is supposed to influence me to gravitate to that restaurant, actually turns out to be photos of another restaurant nearby?</p>
<p>What about noise? Increasingly we are inundated by services that allow us to express ourselves in volume but not necessarily in quality. In fact, the way we communicate is becoming increasingly distorted and lossy making us more malleable to bias. $41M for Color is certainly brow-raising. Perhaps they have weaved some cool story around photos + social influence + object recognition (like Google Goggles) to help investors part with their monies. Either way, Color is only pushing an envelope that was already set in motion by others before them. Wait till the hype dies down. Then lets see who&#8217;s pushing what social graph envelope.</p>
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		<title>By: Shankara</title>
		<link>http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-596</link>
		<dc:creator>Shankara</dc:creator>
		<pubDate>Tue, 29 Mar 2011 17:51:58 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-596</guid>
		<description>&lt;p&gt;I think the domain name cost them $40 mil.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I think the domain name cost them $40 mil.</p>
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		<title>By: Sergei</title>
		<link>http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-595</link>
		<dc:creator>Sergei</dc:creator>
		<pubDate>Mon, 28 Mar 2011 18:40:50 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-595</guid>
		<description>&lt;p&gt;Thanks for the interpretation; I knew there was more to this startup then met the eye. &lt;/p&gt;

&lt;p&gt;If they really DO do what you say they do (which they don&#039;t do now but maybe down the road), this is quite the amazing concept. &lt;/p&gt;

&lt;p&gt;It would be truly a collaborative masterpiece of the human network, a collective point of view collaboration of all things in their space time continuums. &lt;/p&gt;

&lt;p&gt;The thing I read that I REALLY like is the fact it doesn&#039;t really on incredibly shaky GPS satellite systems, and instead relies on the phones actual internal systems. Awesome.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Thanks for the interpretation; I knew there was more to this startup then met the eye. </p>
<p>If they really DO do what you say they do (which they don&#8217;t do now but maybe down the road), this is quite the amazing concept. </p>
<p>It would be truly a collaborative masterpiece of the human network, a collective point of view collaboration of all things in their space time continuums. </p>
<p>The thing I read that I REALLY like is the fact it doesn&#8217;t really on incredibly shaky GPS satellite systems, and instead relies on the phones actual internal systems. Awesome.</p>
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		<title>By: discount handbags</title>
		<link>http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-594</link>
		<dc:creator>discount handbags</dc:creator>
		<pubDate>Sun, 27 Mar 2011 01:49:26 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-594</guid>
		<description>&lt;p&gt;Thanks for your opinion. discount handbags I totally like with it.I like cheap designer handbags as well and someone is looking for new era caps? People usually prefer cheap handbags online, especially when they visit some clothing store. In some areas,people like to wholesale clothing. They will find some store doing very cheap or discounted handbags outlet. Certainly, is a good way to earn money. designer handbags outlet&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Thanks for your opinion. discount handbags I totally like with it.I like cheap designer handbags as well and someone is looking for new era caps? People usually prefer cheap handbags online, especially when they visit some clothing store. In some areas,people like to wholesale clothing. They will find some store doing very cheap or discounted handbags outlet. Certainly, is a good way to earn money. designer handbags outlet</p>
]]></content:encoded>
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		<title>By: morgan</title>
		<link>http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-593</link>
		<dc:creator>morgan</dc:creator>
		<pubDate>Sat, 26 Mar 2011 14:45:36 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-593</guid>
		<description>&lt;p&gt;“Sharing Content publicly with others from different locations is what this App is about,” the company says. ”If you find this objectionable, please consider not using our App or Site.”&lt;/p&gt;

&lt;p&gt;This statement is fine in regards to the App user - but has utter disregard for the subjects of location tagged images. Making the image taking process completely anonymous may protect the user, but at the risk of sounding like a curmudgeon, opens up a host of issues relating to personal security and privacy for the unwitting subjects of such images. In its current manifestation, the App makers seem to have either no awareness of such issues or just don&#039;t care.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>“Sharing Content publicly with others from different locations is what this App is about,” the company says. ”If you find this objectionable, please consider not using our App or Site.”</p>
<p>This statement is fine in regards to the App user &#8211; but has utter disregard for the subjects of location tagged images. Making the image taking process completely anonymous may protect the user, but at the risk of sounding like a curmudgeon, opens up a host of issues relating to personal security and privacy for the unwitting subjects of such images. In its current manifestation, the App makers seem to have either no awareness of such issues or just don&#8217;t care.</p>
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		<title>By: TC</title>
		<link>http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-592</link>
		<dc:creator>TC</dc:creator>
		<pubDate>Fri, 25 Mar 2011 23:14:56 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-592</guid>
		<description>&lt;p&gt;My last point shoudl have read:&lt;/p&gt;

&lt;p&gt;&gt;&gt; OK, that said, what Colors does is&lt;br /&gt;
&gt;&gt; offer up a visual public timeline of&lt;br /&gt;
&gt;&gt; any given location, in real time. &lt;br /&gt;
&gt;&gt; Every single image captured at any &lt;br /&gt;
&gt;&gt; given location is instantly &quot;placed&quot; &lt;br /&gt;
&gt;&gt; at that location, forever, and is &lt;br /&gt;
&gt;&gt; served up as an artifact of that &lt;br /&gt;
&gt;&gt; location to anyone using the Colors &gt;&gt; application.&lt;br /&gt;
 &lt;br /&gt;
GPS did this for photos before Color existed. The only improvement Color provides is overcoming the deficiency of GPS when we talk about more granular placement. Knowing whether one photo&#039;s location is within 2 feet of another, and which direction, with GPS is bad. So the real novelty is finding out the relationship in space between 2 photos that doesn&#039;t rely on GPS. So that&#039;s all well in good, but wow, your post reads like it&#039;s the second coming of Jesus.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>My last point shoudl have read:</p>
<p>>> OK, that said, what Colors does is<br />
>> offer up a visual public timeline of<br />
>> any given location, in real time. <br />
>> Every single image captured at any <br />
>> given location is instantly &#8220;placed&#8221; <br />
>> at that location, forever, and is <br />
>> served up as an artifact of that <br />
>> location to anyone using the Colors >> application.</p>
<p>GPS did this for photos before Color existed. The only improvement Color provides is overcoming the deficiency of GPS when we talk about more granular placement. Knowing whether one photo&#8217;s location is within 2 feet of another, and which direction, with GPS is bad. So the real novelty is finding out the relationship in space between 2 photos that doesn&#8217;t rely on GPS. So that&#8217;s all well in good, but wow, your post reads like it&#8217;s the second coming of Jesus.</p>
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		<title>By: TC</title>
		<link>http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-591</link>
		<dc:creator>TC</dc:creator>
		<pubDate>Fri, 25 Mar 2011 23:13:01 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-591</guid>
		<description>&lt;p&gt;My last point shoudl have read:&lt;/p&gt;

&lt;p&gt;&gt;&gt;&quot;OK, that said, what Colors does is offer up a visual public timeline of any given location, in real time. Every single image captured at any given location is instantly &quot;placed&quot; at that location, forever, and is served up as an artifact of that location to anyone using the Colors application.&quot;&lt;br /&gt;
 &lt;br /&gt;
GPS did this for photos before Color existed. The only improvement Color provides is overcoming the deficiency of GPS when we talk about more granular placement. Knowing whether one photo&#039;s location is within 2 feet of another, and which direction, with GPS is bad. So the real novelty is finding out the relationship in space between 2 photos that doesn&#039;t rely on GPS. So that&#039;s all well in good, but wow, your post reads like it&#039;s the second coming of Jesus.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>My last point shoudl have read:</p>
<p>>>&#8221;OK, that said, what Colors does is offer up a visual public timeline of any given location, in real time. Every single image captured at any given location is instantly &#8220;placed&#8221; at that location, forever, and is served up as an artifact of that location to anyone using the Colors application.&#8221;</p>
<p>GPS did this for photos before Color existed. The only improvement Color provides is overcoming the deficiency of GPS when we talk about more granular placement. Knowing whether one photo&#8217;s location is within 2 feet of another, and which direction, with GPS is bad. So the real novelty is finding out the relationship in space between 2 photos that doesn&#8217;t rely on GPS. So that&#8217;s all well in good, but wow, your post reads like it&#8217;s the second coming of Jesus.</p>
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		<title>By: TC</title>
		<link>http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-590</link>
		<dc:creator>TC</dc:creator>
		<pubDate>Fri, 25 Mar 2011 23:10:08 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-590</guid>
		<description>&lt;p&gt;&lt;i&gt;&quot;OK, that said, what Colors does is offer up a visual public timeline of any given location, in real time. Every single image captured at any given location is instantly &quot;placed&quot; at that location, forever, and is served up as an artifact of that location to anyone using the Colors application.&quot;&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;GPS did this for photos before Color existed. The tapestry you talk about blanketing the world already exists -- look at geo-tagged photos on Flickr.&lt;/p&gt;

&lt;p&gt;The improvement Color offers is overcoming the deficiency of GPS when we talk about more granular placement. Knowing whether one photo&#039;s location is within 2 feet of another, and which direction, with GPS doesn&#039;t work because accuracy is poor at that granularity. So the real novelty is finding out the relationship in space between 2 photos that doesn&#039;t rely on GPS.  So that&#039;s all well in good, but wow, your post reads like it&#039;s the second coming of Jesus.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p><i>&#8220;OK, that said, what Colors does is offer up a visual public timeline of any given location, in real time. Every single image captured at any given location is instantly &#8220;placed&#8221; at that location, forever, and is served up as an artifact of that location to anyone using the Colors application.&#8221;</i></p>
<p>GPS did this for photos before Color existed. The tapestry you talk about blanketing the world already exists &#8212; look at geo-tagged photos on Flickr.</p>
<p>The improvement Color offers is overcoming the deficiency of GPS when we talk about more granular placement. Knowing whether one photo&#8217;s location is within 2 feet of another, and which direction, with GPS doesn&#8217;t work because accuracy is poor at that granularity. So the real novelty is finding out the relationship in space between 2 photos that doesn&#8217;t rely on GPS.  So that&#8217;s all well in good, but wow, your post reads like it&#8217;s the second coming of Jesus.</p>
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		<title>By: TC</title>
		<link>http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-589</link>
		<dc:creator>TC</dc:creator>
		<pubDate>Fri, 25 Mar 2011 23:08:04 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2011/03/why_color_matters_augmented_reality_and_nuanced_social_graphs_may_finally_come_of_age.php#comment-589</guid>
		<description>&lt;p&gt;OK, that said, what Colors does is offer up a visual public timeline of any given location, in real time. Every single image captured at any given location is instantly &quot;placed&quot; at that location, forever, and is served up as an artifact of that location to anyone using the Colors application.&lt;/p&gt;

&lt;p&gt;GPS did this for photos before Color existed. The only improvement Color provides is overcoming the deficiency of GPS when we talk about more granular placement. Knowing whether one photo&#039;s location is within 2 feet of another, and which direction, with GPS is bad. So the real novelty is finding out the relationship in space between 2 photos that doesn&#039;t rely on GPS.  So that&#039;s all well in good, but wow, your post reads like it&#039;s the second coming of Jesus.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>OK, that said, what Colors does is offer up a visual public timeline of any given location, in real time. Every single image captured at any given location is instantly &#8220;placed&#8221; at that location, forever, and is served up as an artifact of that location to anyone using the Colors application.</p>
<p>GPS did this for photos before Color existed. The only improvement Color provides is overcoming the deficiency of GPS when we talk about more granular placement. Knowing whether one photo&#8217;s location is within 2 feet of another, and which direction, with GPS is bad. So the real novelty is finding out the relationship in space between 2 photos that doesn&#8217;t rely on GPS.  So that&#8217;s all well in good, but wow, your post reads like it&#8217;s the second coming of Jesus.</p>
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