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Is Google Going After Conde Nast?! Nah.

By - February 11, 2011

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Yesterday Google unveiled “Google Weddings,” a site that ostensibly competes with what insiders in the media business understand to be a particularly lucrative niche: Bridal publications.

Magazines and websites such as Brides.com are cash cows for the likes of Conde Nast, Hearst, and others, and usually top the lists of publications with the most ad pages on an annual basis.

So when Google teams up with a major wedding planner, organizes apps and content around weddings, and even throws in a publication-style sweepstakes, I’d imagine more than a few panties got in a twist over at Conde.

I’d tell them not to worry. While it’d be fun to declare that this is the start of Google becoming a full fledged niche publisher (next up, Automotive, then Home, then Beauty!), I think the truth is, this is a marketing campaign for Google Apps – a smart way to show off the power of Google’s tools. By this time next year, I’ll wager the site will be cobwebbed, if it’s up at all.


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10 thoughts on “Is Google Going After Conde Nast?! Nah.

  1. Meoip says:

    Babies are next. Plenty of data, photos and discussions.

  2. John says:

    Looks like google wants to compete with everyone, in this case theknot.com (and eventually thenest.com), not paper publishers. Too big to fail…

  3. Wonderful news John, thanks you too much!

  4. Ian Orekondy says:

    Well, you might be right John. But, Google recently amped up their recruiting of content developers and writers, so maybe there’s something more to this. Maybe.

  5. poco says:

    We hope that google weddings will always improve their quality especially to reduce spam sites on their index.

  6. Amsi says:

    Google recently amped up their recruiting of content developers and writers, so maybe there’s something more to this.

  7. caktakim says:

    While it’d be fun to declare that this is the start of Google becoming a full fledged niche publisher.

  8. kelly says:

    Google recently amped up their recruiting of content developers and writers, so maybe there’s something more to this.

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