Comments on: Google Instant Isn't Opinion, Apparently? http://battellemedia.com/archives/2010/12/google_instant_isnt_opinion_apparently.php?utm_source=rss&utm_medium=rss&utm_campaign=google_instant_isnt_opinion_apparently Thoughts on the intersection of search, media, technology, and more. Thu, 16 May 2013 04:38:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Ojus http://battellemedia.com/archives/2010/12/google_instant_isnt_opinion_apparently.php#comment-1038 Ojus Wed, 15 Dec 2010 07:27:19 +0000 http://battellemedia.com/archives/2010/12/google_instant_isnt_opinion_apparently.php#comment-1038 <p>I agree with Aaron there!</p> I agree with Aaron there!

]]> By: Joel http://battellemedia.com/archives/2010/12/google_instant_isnt_opinion_apparently.php#comment-1037 Joel Wed, 15 Dec 2010 02:53:51 +0000 http://battellemedia.com/archives/2010/12/google_instant_isnt_opinion_apparently.php#comment-1037 <p>To clarify my previous comment: I believe the *creation* of the algorithm is subjective (and therefore at their discretion to modify), but the *application* of the algorithm is objective. Google puts their opinion into the creation of the algo, but they (supposedly) put no opinion into how that algo is applied.</p> To clarify my previous comment: I believe the *creation* of the algorithm is subjective (and therefore at their discretion to modify), but the *application* of the algorithm is objective. Google puts their opinion into the creation of the algo, but they (supposedly) put no opinion into how that algo is applied.

]]> By: Joel http://battellemedia.com/archives/2010/12/google_instant_isnt_opinion_apparently.php#comment-1036 Joel Wed, 15 Dec 2010 00:18:18 +0000 http://battellemedia.com/archives/2010/12/google_instant_isnt_opinion_apparently.php#comment-1036 <p>I believe Google's legal argument is that their algorithm IS their opinion. Their opinion is that signals like page titles, inbound links, etc tell them which pages are important, and how those factors are weighted is their opinion (subjective.)</p> <p>At the same time, the algo is objective because it is applied to all site similarly. They are not hand-choosing this site over that site - they're just using their opinion to determine which signals are most relevant in determining how to deliver the best search results.</p> <p>Subjective and objective at the same time, yes it is, but I think it's legit.</p> I believe Google’s legal argument is that their algorithm IS their opinion. Their opinion is that signals like page titles, inbound links, etc tell them which pages are important, and how those factors are weighted is their opinion (subjective.)

At the same time, the algo is objective because it is applied to all site similarly. They are not hand-choosing this site over that site – they’re just using their opinion to determine which signals are most relevant in determining how to deliver the best search results.

Subjective and objective at the same time, yes it is, but I think it’s legit.

]]> By: aaron wall http://battellemedia.com/archives/2010/12/google_instant_isnt_opinion_apparently.php#comment-1035 aaron wall Tue, 14 Dec 2010 06:30:36 +0000 http://battellemedia.com/archives/2010/12/google_instant_isnt_opinion_apparently.php#comment-1035 <p>What drives search demand? Often advertising. Who spends the most buying ads? Big brands. </p> <p>Thus those suggestions *were* paid for, though indirectly.</p> What drives search demand? Often advertising. Who spends the most buying ads? Big brands.

Thus those suggestions *were* paid for, though indirectly.

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