Comments on: That Was Fast: TellApart Implements A Searchblog Suggestion

By: dave jakubowski

dave jakubowski — Thu, 23 Jun 2011 16:45:13 +0000

Kudo’s to Josh and team for being quick, but the dirty little secret here is that the cookie space is exploding making re-targeting harder and harder. We’re seeing an increasing amount of “fudging” and re-targeting expansion by the providers of these cookie pools. Marketers would be wise to monitor as their pools are being diluted. Don’t get me wrong, audience expansion is fine, if you know its happening, but if you buy one thing and get another, learning is impossible.
Knowledge is power.

By: Jim

Jim — Tue, 07 Sep 2010 19:22:58 +0000

Kudos to TellApart for executing so quickly.

It's early days for personalized retargeting and with such a wide range of customer feedback coming in, the ability to iterate quickly against this feedback will be the key to keeping customer sentiment broadly positive.

By: Rahşan Ecevit

Rahşan Ecevit — Tue, 07 Sep 2010 07:47:10 +0000

Thanks John.

They are say to interesting keys. This is "Our team took that good idea and ran with it, implementing the feature for one of our largest customers - Diapers.com - in less than 24 hours."

Very nice.

By: Singh

Singh — Mon, 06 Sep 2010 17:09:49 +0000

This action might bring them goodwill.

When people are able to shop without having to worry about lots of other products being shoved down their throats, they feel more comfortable going back again to the same place.

By: Pete Kim

Pete Kim — Fri, 03 Sep 2010 17:32:04 +0000

Impressive?

They put an opt-out into the ad-unit.

That isn't hard, though the idea is original. (But the idea was yours...)

Meh - ok.