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	<title>Comments on: On Facebook, Google, and Our Evolving Social Mores Online</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Jannik Lindquist</title>
		<link>http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1879</link>
		<dc:creator>Jannik Lindquist</dc:creator>
		<pubDate>Sat, 17 Jul 2010 19:04:34 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1879</guid>
		<description>&lt;p&gt;Several of the comments shows a very sad lack of basic knowledge about Facebook.&lt;/p&gt;

&lt;p&gt;For instance, Jason writes: &quot;There are things which I could share around with work colleagues and friends that I might not be too keen about sharing with family and kids at home - at the moment, Facebook does not provide a mechanism to separate these different aspects of a person&#039;s personality.&quot;&lt;/p&gt;

&lt;p&gt;This is just plain wrong. You can control very precisely who will see your status, image or album: you can direct what you post to a particular group of users or you can block a particular groups of users. Denying this is just plain silly - as is not knowing it in a discussion about Facebook&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Several of the comments shows a very sad lack of basic knowledge about Facebook.</p>
<p>For instance, Jason writes: &#8220;There are things which I could share around with work colleagues and friends that I might not be too keen about sharing with family and kids at home &#8211; at the moment, Facebook does not provide a mechanism to separate these different aspects of a person&#8217;s personality.&#8221;</p>
<p>This is just plain wrong. You can control very precisely who will see your status, image or album: you can direct what you post to a particular group of users or you can block a particular groups of users. Denying this is just plain silly &#8211; as is not knowing it in a discussion about Facebook</p>
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		<title>By: Steve Flinn</title>
		<link>http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1878</link>
		<dc:creator>Steve Flinn</dc:creator>
		<pubDate>Mon, 12 Jul 2010 16:41:41 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1878</guid>
		<description>&lt;p&gt;Social relationships are fuzzy.&lt;/p&gt;

&lt;p&gt;Relationships among people and content are fuzzy and need to be integrated.&lt;/p&gt;

&lt;p&gt;These relationships can be made to automatically adapt based on experience.&lt;/p&gt;

&lt;p&gt;The result is The Learning Layer. Available now at &lt;a href=&quot;http://www.learninglayer.com&quot; rel=&quot;nofollow&quot;&gt;http://www.learninglayer.com&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Social relationships are fuzzy.</p>
<p>Relationships among people and content are fuzzy and need to be integrated.</p>
<p>These relationships can be made to automatically adapt based on experience.</p>
<p>The result is The Learning Layer. Available now at <a href="http://www.learninglayer.com" rel="nofollow">http://www.learninglayer.com</a></p>
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		<title>By: Jason - Customer Video Reviews</title>
		<link>http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1877</link>
		<dc:creator>Jason - Customer Video Reviews</dc:creator>
		<pubDate>Mon, 12 Jul 2010 16:10:39 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1877</guid>
		<description>&lt;p&gt;What Facebook needs, is a &#039;personas&#039; feature - everybody acts a certain way around different sets of people, you may have a certain bias when you are around family, than say when you are with personal friends or with those at work.&lt;/p&gt;

&lt;p&gt;There are things which I could share around with work colleagues and friends that I might not be too keen about sharing with family and kids at home - at the moment, Facebook does not provide a mechanism to separate these different aspects of a person&#039;s personality.  If we had the ability to create Persona&#039;s, I would create 3 tags, Family, Friends and Work.. then whenever I shared a status update or video or link etc, I would be able to tag it with one or more persona profiles to indicate who could see it.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>What Facebook needs, is a &#8216;personas&#8217; feature &#8211; everybody acts a certain way around different sets of people, you may have a certain bias when you are around family, than say when you are with personal friends or with those at work.</p>
<p>There are things which I could share around with work colleagues and friends that I might not be too keen about sharing with family and kids at home &#8211; at the moment, Facebook does not provide a mechanism to separate these different aspects of a person&#8217;s personality.  If we had the ability to create Persona&#8217;s, I would create 3 tags, Family, Friends and Work.. then whenever I shared a status update or video or link etc, I would be able to tag it with one or more persona profiles to indicate who could see it.</p>
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		<title>By: Aaron</title>
		<link>http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1876</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Mon, 12 Jul 2010 14:49:58 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1876</guid>
		<description>&lt;p&gt;Good commentary, John. &lt;/p&gt;

&lt;p&gt;I went thru some similar introspection last week when analyzing the various ways people reached out with birthday wishes.  &lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://digitalseachange.blogspot.com/2009/07/happy-birthday-love-your-wall.html&quot; rel=&quot;nofollow&quot;&gt;Happy Birthday! Love, Your Wall

&lt;p&gt;What does how you wish someone &quot;Happy Birthday&quot; these days say about your relationship with them? &lt;/p&gt;&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Good commentary, John. </p>
<p>I went thru some similar introspection last week when analyzing the various ways people reached out with birthday wishes.  </p>
<p><a href="http://digitalseachange.blogspot.com/2009/07/happy-birthday-love-your-wall.html" rel="nofollow">Happy Birthday! Love, Your Wall</p>
<p>What does how you wish someone &#8220;Happy Birthday&#8221; these days say about your relationship with them? </p>
<p></a></p>
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		<title>By: Tom</title>
		<link>http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1875</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Mon, 12 Jul 2010 14:13:31 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1875</guid>
		<description>&lt;p&gt;Important points here!&lt;/p&gt;

&lt;p&gt;To get to some fundamentals:&lt;/p&gt;

&lt;p&gt;At root all social groupings whether a band of hunter-gatherers or a &lt;i&gt;global social organism&lt;/i&gt;... are products of what might be called &lt;i&gt;Social Energy&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;&lt;b&gt;social energy&lt;/b&gt;:individual and collective decisions operating within the limits of &#160;available resources and natural law which (quite literally) result in the product you see as a civilization. A&#160;&lt;i&gt;decision&lt;/i&gt;&#160;here is defined as an&#160;&lt;i&gt;idea + an action&lt;/i&gt;. Decisions can be motivated by any number of factors.&lt;/p&gt;

&lt;p&gt;(&lt;i&gt;Money&lt;/i&gt;, btw, in this context can be seen as a necessary but inherently imperfectable technology for the storage and allocation of this social energy.) &lt;/p&gt;

&lt;p&gt;For a number of reasons there are difficulties in scaling decision mechanisms which relate directly to a loss of proximity (whether physical, psychological, social, etc.) that have been a problem since that move from hunter-gatherers.&lt;/p&gt;

&lt;p&gt;Perhaps the single greatest issue is the problem in the boundaries of biological altruism which have relation to Dunbar&#039;s Number. (the &lt;i&gt;natural group size&lt;/i&gt; so central to this discussion)&lt;/p&gt;

&lt;p&gt;The role of the Internet in addressing this problem is central and timely. &lt;/p&gt;

&lt;p&gt;I&#039;d suggest that it&#039;s at least possible that this scaling problem in biological altruism may be quite literally universal.&lt;/p&gt;

&lt;p&gt;Brief post on this here:&lt;br /&gt;
&lt;a href=&quot;http://culturalengineer.blogspot.com/2010/04/problem-in-scaling-altruism-wheres.html&quot; rel=&quot;nofollow&quot;&gt;The Problem in Scaling Altruism: Where&#039;s the Intelligent Life?&lt;/a&gt;&lt;br /&gt;
 &lt;br /&gt;
There&#039;s a vital role that Internet capabilities offer not previously available. Loss of mis-design of this potential may be catastrophic.&lt;/p&gt;

&lt;p&gt;I make a specific suggestion:&lt;/p&gt;

&lt;p&gt;The Individually-controlled / Commons-dedicated Account*&lt;/p&gt;

&lt;p&gt;*A &lt;b&gt;Commons-owned&lt;/b&gt; neutral platform for both political and charitable monetary contribution... which for very fundamental scaling reasons must allow a viable micro-transaction (think x-box points for action in the Commons). The resultant network catalyzes additional functionality for co-ordination of other &#039;social energy&#039; utilization. (P.S. Its the most neutral and ultimately politically viable method for the public finance of elections.)&lt;/p&gt;

&lt;p&gt;It’s a simple idea. But so was the lightbulb… just heat up a wire until it glows.&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
I could be a fool... and there are certainly significant entities for whom such a structure could prove disruptive... but maybe not so disruptive as they think.&lt;/p&gt;

&lt;p&gt;Nevertheless sometimes you have to shake things up a bit...&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://culturalengineer.blogspot.com/2010/06/personal-democracy-disruption-as.html&quot; rel=&quot;nofollow&quot;&gt;Personal Democracy: Disruption as an Enlightenment Essential&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://culturalengineer.blogspot.com/2010/07/decision-technologies-currencies-and.html&quot; rel=&quot;nofollow&quot;&gt;Decision Technologies: Currencies and the Social Contract&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Extinction requires only inertia.&lt;br /&gt;
We&#039;ve reached that critical point now where...&lt;br /&gt;
Evolution requires tools...&lt;br /&gt;
Carefully thought out tools.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Important points here!</p>
<p>To get to some fundamentals:</p>
<p>At root all social groupings whether a band of hunter-gatherers or a <i>global social organism</i>&#8230; are products of what might be called <i>Social Energy</i></p>
<p><b>social energy</b>:individual and collective decisions operating within the limits of &nbsp;available resources and natural law which (quite literally) result in the product you see as a civilization. A&nbsp;<i>decision</i>&nbsp;here is defined as an&nbsp;<i>idea + an action</i>. Decisions can be motivated by any number of factors.</p>
<p>(<i>Money</i>, btw, in this context can be seen as a necessary but inherently imperfectable technology for the storage and allocation of this social energy.) </p>
<p>For a number of reasons there are difficulties in scaling decision mechanisms which relate directly to a loss of proximity (whether physical, psychological, social, etc.) that have been a problem since that move from hunter-gatherers.</p>
<p>Perhaps the single greatest issue is the problem in the boundaries of biological altruism which have relation to Dunbar&#8217;s Number. (the <i>natural group size</i> so central to this discussion)</p>
<p>The role of the Internet in addressing this problem is central and timely. </p>
<p>I&#8217;d suggest that it&#8217;s at least possible that this scaling problem in biological altruism may be quite literally universal.</p>
<p>Brief post on this here:<br />
<a href="http://culturalengineer.blogspot.com/2010/04/problem-in-scaling-altruism-wheres.html" rel="nofollow">The Problem in Scaling Altruism: Where&#8217;s the Intelligent Life?</a></p>
<p>There&#8217;s a vital role that Internet capabilities offer not previously available. Loss of mis-design of this potential may be catastrophic.</p>
<p>I make a specific suggestion:</p>
<p>The Individually-controlled / Commons-dedicated Account*</p>
<p>*A <b>Commons-owned</b> neutral platform for both political and charitable monetary contribution&#8230; which for very fundamental scaling reasons must allow a viable micro-transaction (think x-box points for action in the Commons). The resultant network catalyzes additional functionality for co-ordination of other &#8216;social energy&#8217; utilization. (P.S. Its the most neutral and ultimately politically viable method for the public finance of elections.)</p>
<p>It’s a simple idea. But so was the lightbulb… just heat up a wire until it glows.</p>
<p>
I could be a fool&#8230; and there are certainly significant entities for whom such a structure could prove disruptive&#8230; but maybe not so disruptive as they think.</p>
<p>Nevertheless sometimes you have to shake things up a bit&#8230;</p>
<p><a href="http://culturalengineer.blogspot.com/2010/06/personal-democracy-disruption-as.html" rel="nofollow">Personal Democracy: Disruption as an Enlightenment Essential</a></p>
<p><a href="http://culturalengineer.blogspot.com/2010/07/decision-technologies-currencies-and.html" rel="nofollow">Decision Technologies: Currencies and the Social Contract</a></p>
<p>Extinction requires only inertia.<br />
We&#8217;ve reached that critical point now where&#8230;<br />
Evolution requires tools&#8230;<br />
Carefully thought out tools.</p>
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		<title>By: Norbert Mayer-Wittmann</title>
		<link>http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1874</link>
		<dc:creator>Norbert Mayer-Wittmann</dc:creator>
		<pubDate>Sun, 11 Jul 2010 20:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1874</guid>
		<description>&lt;p&gt;A friend of mine (who&#039;s a couple years younger than I am, but a little older than Mark Zuckerberg) said that when he attended college all of the students had a book with pictures of all of the other students in it which they referred to as &quot;the facebook&quot;... -- so in other words, the word had already entered the lexicon &lt;i&gt;before&lt;/i&gt; Mark Zuckerbueg created the website.&lt;/p&gt;

&lt;p&gt;Of course MK was smart to use the Wisdom of the Language -- at any rate smarter than a lot of people who &lt;i&gt;still&lt;/i&gt; seem to have difficulty grasping the idea.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>A friend of mine (who&#8217;s a couple years younger than I am, but a little older than Mark Zuckerberg) said that when he attended college all of the students had a book with pictures of all of the other students in it which they referred to as &#8220;the facebook&#8221;&#8230; &#8212; so in other words, the word had already entered the lexicon <i>before</i> Mark Zuckerbueg created the website.</p>
<p>Of course MK was smart to use the Wisdom of the Language &#8212; at any rate smarter than a lot of people who <i>still</i> seem to have difficulty grasping the idea.</p>
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		<title>By: Amit</title>
		<link>http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1873</link>
		<dc:creator>Amit</dc:creator>
		<pubDate>Sun, 11 Jul 2010 18:22:21 +0000</pubDate>
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		<description>&lt;p&gt;&lt;br /&gt;
Well put. I suspect Facebook will have better success reacting to growth, moulding its product and adding implicit instrumentations to smoothen social interactions; then anyone (including Google) will have in engineering a perfect product from the get-go.&lt;/p&gt;

&lt;p&gt;It seems to me humans are accustomed to evolution, and attempts to engineer perfect initial experiences tend to fail (as countless real-life &#039;perfect society&#039; experiments attest). In a weird way, this is the equivalent of the uncanny valley phenomenon applied to groups.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>
Well put. I suspect Facebook will have better success reacting to growth, moulding its product and adding implicit instrumentations to smoothen social interactions; then anyone (including Google) will have in engineering a perfect product from the get-go.</p>
<p>It seems to me humans are accustomed to evolution, and attempts to engineer perfect initial experiences tend to fail (as countless real-life &#8216;perfect society&#8217; experiments attest). In a weird way, this is the equivalent of the uncanny valley phenomenon applied to groups.</p>
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		<title>By: John Battelle</title>
		<link>http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1872</link>
		<dc:creator>John Battelle</dc:creator>
		<pubDate>Sun, 11 Jul 2010 16:31:37 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1872</guid>
		<description>&lt;p&gt;@Bertil good point. The key is the public nature of Twitter from the start, no? And the dust up around newsfeeds as well. I think now we&#039;re ready to move to more instrumentation, but we don&#039;t want to spend hours doing it...&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>@Bertil good point. The key is the public nature of Twitter from the start, no? And the dust up around newsfeeds as well. I think now we&#8217;re ready to move to more instrumentation, but we don&#8217;t want to spend hours doing it&#8230;</p>
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		<title>By: Katherine Warman Kern</title>
		<link>http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1871</link>
		<dc:creator>Katherine Warman Kern</dc:creator>
		<pubDate>Sun, 11 Jul 2010 14:44:12 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1871</guid>
		<description>&lt;p&gt;Absolutely agree that there is still something missing in the design around the individual idea.  The objective may be to satisfy each individual&#039;s need to have a point. But, I believe people want to have a point in the context of a community - not in a vacuum.  &lt;/p&gt;

&lt;p&gt;So the best way to achieve the objective is to focus on a purpose that already galvanizes individuals in the physical world: www.comradity.com&lt;/p&gt;

&lt;p&gt;Katherine Warman Kern&lt;br /&gt;
@comradity&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Absolutely agree that there is still something missing in the design around the individual idea.  The objective may be to satisfy each individual&#8217;s need to have a point. But, I believe people want to have a point in the context of a community &#8211; not in a vacuum.  </p>
<p>So the best way to achieve the objective is to focus on a purpose that already galvanizes individuals in the physical world: <a href="http://www.comradity.com" rel="nofollow">http://www.comradity.com</a></p>
<p>Katherine Warman Kern<br />
@comradity</p>
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		<title>By: Musluk Project</title>
		<link>http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1870</link>
		<dc:creator>Musluk Project</dc:creator>
		<pubDate>Sun, 11 Jul 2010 12:06:03 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/07/on_facebook_google_and_our_evolving_social_mores_online.php#comment-1870</guid>
		<description>&lt;p&gt;Thanks you very much John!&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
And we certainly did develop a new set of mores. In the western world, this culminated is what many call &quot;Victorian&quot; society, with elaborate principles of etiquette and relationships. In the US anyway, we&#039;re still deeply effected by Victorian culture..&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Thanks you very much John!</p>
<p>
And we certainly did develop a new set of mores. In the western world, this culminated is what many call &#8220;Victorian&#8221; society, with elaborate principles of etiquette and relationships. In the US anyway, we&#8217;re still deeply effected by Victorian culture..</p>
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