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	<title>Comments on: Google&apos;s New Mission? &quot;To Organize the World&apos;s information (Unless It Starts With &quot;i&quot;) &#8230;..&quot;</title>
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	<link>http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_</link>
	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Chanel Sac à Main</title>
		<link>http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-29689</link>
		<dc:creator>Chanel Sac à Main</dc:creator>
		<pubDate>Thu, 24 May 2012 06:58:00 +0000</pubDate>
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		<description> Thank you on your insightful article content this unique information. I like this website very much, Its a rattling nice position to read and incur information.
</description>
		<content:encoded><![CDATA[<p> Thank you on your insightful article content this unique information. I like this website very much, Its a rattling nice position to read and incur information.</p>
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		<title>By: Gucci Bags On Sale</title>
		<link>http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-29683</link>
		<dc:creator>Gucci Bags On Sale</dc:creator>
		<pubDate>Thu, 24 May 2012 06:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-29683</guid>
		<description> The blog article very surprised to me! Your writing is good. In this I learned a lot! Thank you!</description>
		<content:encoded><![CDATA[<p> The blog article very surprised to me! Your writing is good. In this I learned a lot! Thank you!</p>
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	<item>
		<title>By: Ariel</title>
		<link>http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2199</link>
		<dc:creator>Ariel</dc:creator>
		<pubDate>Wed, 19 May 2010 14:50:44 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2199</guid>
		<description>&lt;p&gt;You&#039;re looking at this wrong. Google&#039;s mission may not fit with offline apps, but if you look at Google&#039;s approach to mobile, it&#039;s all about the Nexus between mobile and web (hence the name &quot;Nexus&quot;).&lt;/p&gt;

&lt;p&gt;This is where I believe Apple falls, because they only offer consumption devices, they don&#039;t offer any services. Or, at least, services that will make it in the age of the cloud.&lt;/p&gt;

&lt;p&gt;Everything is moving toward the cloud, no matter how much a charismatic and romantic company such as Apple will fight against it and delay it. You can say much the same about desktop programs (where Google has no jurisdiction). But Google has their own idea about desktops today as well (Chrome OS).&lt;/p&gt;

&lt;p&gt;As far as I can tell, Apple is of the last era. Google is the pioneer of the new one, and then of course they won&#039;t fit together. In the meantime.&lt;/p&gt;

&lt;p&gt;Who do you think will get it their way?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>You&#8217;re looking at this wrong. Google&#8217;s mission may not fit with offline apps, but if you look at Google&#8217;s approach to mobile, it&#8217;s all about the Nexus between mobile and web (hence the name &#8220;Nexus&#8221;).</p>
<p>This is where I believe Apple falls, because they only offer consumption devices, they don&#8217;t offer any services. Or, at least, services that will make it in the age of the cloud.</p>
<p>Everything is moving toward the cloud, no matter how much a charismatic and romantic company such as Apple will fight against it and delay it. You can say much the same about desktop programs (where Google has no jurisdiction). But Google has their own idea about desktops today as well (Chrome OS).</p>
<p>As far as I can tell, Apple is of the last era. Google is the pioneer of the new one, and then of course they won&#8217;t fit together. In the meantime.</p>
<p>Who do you think will get it their way?</p>
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		<title>By: Von</title>
		<link>http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2198</link>
		<dc:creator>Von</dc:creator>
		<pubDate>Tue, 18 May 2010 16:32:25 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2198</guid>
		<description>&lt;p&gt;I would say that Google is far more of a threat to Apple than Apple is to Google. The nature of Google&#039;s world view is a problem for Apple. Yes, Apple is closing off it&#039;s app world from Google&#039;s searches but that doesn&#039;t seem all that important really. It&#039;s still about the net ... the all important data will be maintained there, it will just also need to offer an API.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I would say that Google is far more of a threat to Apple than Apple is to Google. The nature of Google&#8217;s world view is a problem for Apple. Yes, Apple is closing off it&#8217;s app world from Google&#8217;s searches but that doesn&#8217;t seem all that important really. It&#8217;s still about the net &#8230; the all important data will be maintained there, it will just also need to offer an API.</p>
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		<title>By: Steve</title>
		<link>http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2197</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Mon, 17 May 2010 02:52:25 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2197</guid>
		<description>&lt;p&gt;I am sure they won&#039;t be open to the idea, but it is a great idea. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I am sure they won&#8217;t be open to the idea, but it is a great idea. </p>
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		<title>By: Paul</title>
		<link>http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2196</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Sat, 15 May 2010 01:52:09 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2196</guid>
		<description>&lt;p&gt;   A lot of speculation on Apple vs. Google is going on, but the Government made the head of Google resign from the Board of Apple.  Duh.  Surprise.  Was there not a bit of conflict of interest...and now the civil suit for Google stealing proprietary stuff.&lt;br /&gt;
  Duh.  Who would have guessed.&lt;br /&gt;
   &lt;br /&gt;
Now Clearwire, Google, Sprint and Warner are all in bed together under a single entity, Clear.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>   A lot of speculation on Apple vs. Google is going on, but the Government made the head of Google resign from the Board of Apple.  Duh.  Surprise.  Was there not a bit of conflict of interest&#8230;and now the civil suit for Google stealing proprietary stuff.<br />
  Duh.  Who would have guessed.</p>
<p>Now Clearwire, Google, Sprint and Warner are all in bed together under a single entity, Clear.</p>
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		<title>By: Paul</title>
		<link>http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2195</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Sat, 15 May 2010 01:49:35 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2195</guid>
		<description>&lt;p&gt;   A lot of speculation on Apple vs. Google is going on, but the Government made the head of Google resign from the Board of Apple.  Duh.  Surprise.  Was there not a bit of conflict of interest...and now the civil suit for Google stealing proprietary stuff.&lt;br /&gt;
  Duh.  Who would have guessed.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>   A lot of speculation on Apple vs. Google is going on, but the Government made the head of Google resign from the Board of Apple.  Duh.  Surprise.  Was there not a bit of conflict of interest&#8230;and now the civil suit for Google stealing proprietary stuff.<br />
  Duh.  Who would have guessed.</p>
]]></content:encoded>
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		<title>By: Sid</title>
		<link>http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2194</link>
		<dc:creator>Sid</dc:creator>
		<pubDate>Fri, 14 May 2010 15:41:43 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2194</guid>
		<description>&lt;p&gt;&quot;...organizing the world&#039;s information, and making it universally accessible.&quot;&lt;/p&gt;

&lt;p&gt;For a fee.&lt;/p&gt;

&lt;p&gt;I really struggle w/ the concept of &quot;do no evil&quot;.  What does this mean for a publicly traded corporation w/ a $158B market cap? Brin and Page are just one of many owners, after all.&lt;/p&gt;

&lt;p&gt;Why should Google have the privilege of monetizing the iPxxxx apps?  Why doesn&#039;t Google give all their data to Apple to remove the Fractured Web so that Apple can monetize it?  Heck, why don&#039;t Google and Apple and Bling and Facebook and Twitter just give it all to you and me, John, and we&#039;ll make sure it&#039;s all integrated.  And monetized.&lt;/p&gt;

&lt;p&gt;I don&#039;t have even the remotest notion of what privatization of data relationships means.  I don&#039;t think monetization is necessarily bad. I think there is too much free stuff on the Internet already.&lt;/p&gt;

&lt;p&gt;Bob Blakey put forth a seminal idea when he wrote about the Identity Oracle. &lt;a href=&quot;http://notabob.blogspot.com/2006/07/meta-identity-system.html&quot; rel=&quot;nofollow&quot;&gt;http://notabob.blogspot.com/2006/07/meta-identity-system.html&lt;/a&gt; This is the idea that if an identity provider (read, private data owner) releases information, then it is now no longer owned.  Instead, to monetize identity, the IdP needs to only answer questions based on the data.  This is exactly what card transaction authorization is in the payment network, and is exactly what Google does with their advertising offerings.&lt;/p&gt;

&lt;p&gt;I sense the Tao in all this, a fundamental feature of the universe.  That means that there will be a set of immutable truths. You are good at figuring that out, John. I, too, look forward to hearing what Apple has to say.&lt;/p&gt;

&lt;p&gt;And of course, I bet user-centric identity has a part to play.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>&#8220;&#8230;organizing the world&#8217;s information, and making it universally accessible.&#8221;</p>
<p>For a fee.</p>
<p>I really struggle w/ the concept of &#8220;do no evil&#8221;.  What does this mean for a publicly traded corporation w/ a $158B market cap? Brin and Page are just one of many owners, after all.</p>
<p>Why should Google have the privilege of monetizing the iPxxxx apps?  Why doesn&#8217;t Google give all their data to Apple to remove the Fractured Web so that Apple can monetize it?  Heck, why don&#8217;t Google and Apple and Bling and Facebook and Twitter just give it all to you and me, John, and we&#8217;ll make sure it&#8217;s all integrated.  And monetized.</p>
<p>I don&#8217;t have even the remotest notion of what privatization of data relationships means.  I don&#8217;t think monetization is necessarily bad. I think there is too much free stuff on the Internet already.</p>
<p>Bob Blakey put forth a seminal idea when he wrote about the Identity Oracle. <a href="http://notabob.blogspot.com/2006/07/meta-identity-system.html" rel="nofollow">http://notabob.blogspot.com/2006/07/meta-identity-system.html</a> This is the idea that if an identity provider (read, private data owner) releases information, then it is now no longer owned.  Instead, to monetize identity, the IdP needs to only answer questions based on the data.  This is exactly what card transaction authorization is in the payment network, and is exactly what Google does with their advertising offerings.</p>
<p>I sense the Tao in all this, a fundamental feature of the universe.  That means that there will be a set of immutable truths. You are good at figuring that out, John. I, too, look forward to hearing what Apple has to say.</p>
<p>And of course, I bet user-centric identity has a part to play.</p>
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		<title>By: Lester Puppo</title>
		<link>http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2193</link>
		<dc:creator>Lester Puppo</dc:creator>
		<pubDate>Fri, 14 May 2010 10:46:23 +0000</pubDate>
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		<description>&lt;p&gt;Yes! Let us know Apple&#039;s answer! However, as you mention on the article, it is clear the answer is going to be &quot;no&quot;. This is kind of predictable if you look at Apple tendency to keep their closed philosophy. And after all, in my opinion that philosophy is right, and its their right as well. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Yes! Let us know Apple&#8217;s answer! However, as you mention on the article, it is clear the answer is going to be &#8220;no&#8221;. This is kind of predictable if you look at Apple tendency to keep their closed philosophy. And after all, in my opinion that philosophy is right, and its their right as well. </p>
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		<title>By: Marina Tunes</title>
		<link>http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2192</link>
		<dc:creator>Marina Tunes</dc:creator>
		<pubDate>Fri, 14 May 2010 05:45:46 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/05/googles_new_mission_to_organize_the_worlds_information_unless_it_starts_with_i_.php#comment-2192</guid>
		<description>&lt;p&gt;Let us know Apple&#039;s answer. I still believe and share Google&#039;s (old) mission, maybe it&#039;s time to change my mind.&lt;br /&gt;
Apple and Google have a lot of potential to explore, don&#039;t they? I live in Brazil, growing market, and these brands have to learn, teach and consolidate themselves here.&lt;br /&gt;
US market is pretty mature, is our model on SEM practices, I&#039;m always looking for its development.&lt;br /&gt;
 &lt;br /&gt;
 &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Let us know Apple&#8217;s answer. I still believe and share Google&#8217;s (old) mission, maybe it&#8217;s time to change my mind.<br />
Apple and Google have a lot of potential to explore, don&#8217;t they? I live in Brazil, growing market, and these brands have to learn, teach and consolidate themselves here.<br />
US market is pretty mature, is our model on SEM practices, I&#8217;m always looking for its development.</p>
<p> </p>
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