Google has fired a broadside across Apple’s bow by announcing the Google Chrome Web Store, a great idea which, to my mind, has a mediocre name – one consistent with Google’s ongoing struggles with branding in general. If I’m a typical consumer, I might be a bit confused by a name that 1. has “chrome” in it 2. has the word “store” but sells only apps and 3. has the word web in it – does that mean I can buy things on the web through it? Given Google’s lackluster performance with Checkout and its recent closure of its Nexus One store, I’m guessing the store might get a brand makeover before it launches later this year.
Nevertheless, I’m guessing Google called it a “Web” store to highlight the difference between the web as a platform for applications, compared to the term
“App,” which is almost universally intertwingled with Apple’s brand.
But the concept is quite clever – Google is reminding us all that “apps” can and should run on the open web, and not just in closed, vertically integrated and controlled environments like the iPhone/Pad/Touch.
I for one hope that this new app store will flourish. Game on.