Comments on: 68% of 85% is really 57.8%

By: The Catalyst

The Catalyst — Thu, 15 Dec 2011 12:03:00 +0000

i submited my adsense application in 2008 for the very first time and guess what? they disapproved it. however i created a new blog for technology, mobile phones, computers etc. etc and resubmitted it. google approved it within 3 days! i was amazed. but still my blog is in review so that i see no google ads in my blog. yet i am happy.

but i just can’t understand what to blog about in my blog anymore. i appreciate if somebody with experience give me some adsense advice…

By: Norbert Mayer-Wittmann

Norbert Mayer-Wittmann — Fri, 28 May 2010 16:31:23 +0000

@Geoff + @Andy: It might be interesting to go through the mental exercise of: “How could we tell the difference between high quality versus a preferred partner?” For example: I think it’s a no-brainer that YouTube videos show up near the top of Google SERPs because of the extremely close relationship between Google + YouTube (the other day, I actually referred to it as GooTube ….

By: Geoff Jackson

Geoff Jackson — Wed, 26 May 2010 08:13:47 +0000

@Andy Are you saying there is likely another factor similar to quality score or there should be a factor such as this included?

Either way, it would certainly make sense.

By: Abhishek

Abhishek — Wed, 26 May 2010 04:25:01 +0000

You ae aboslutely right. 57.5% doent seem lucrative number.

Nice math done here. Good analitical skill.

By: Andy Beard

Andy Beard — Tue, 25 May 2010 03:38:34 +0000

There must be another factor in there similar to a quality score.

On a low quality site both Google and the publisher earn less for the same ad click, but it would keep advertisers happier as the chance of conversion would be different.

By: Jakub Krzych

Jakub Krzych — Mon, 24 May 2010 20:48:10 +0000

@John: interesting information. Google's rev. share is still below industry standard which is 70-75% for publishers.

We just launched commission-free self service advertising network: AdTaily.com. however it is a bit different product than AdSense, because it enables publishers sell ads directly to visitors taking 100%.

By: Michael Martinez

Michael Martinez — Mon, 24 May 2010 18:37:47 +0000

You have piqued my curiosity but in the final analysis my AdSense revenue won't be affected one way or the other regardless of who is right or what percentage is bestowed upon me.

So what did the Italians do for me that my silence on the matter had not already done to begin with?

As a publisher if I don't like a network I can always leave it -- and I have abandoned many affiliate and advertising networks through the years.

At the end of the day, all that matters is how much money you put into my account. How you arrive at that number doesn't really matter to me if you didn't recruit me into your network on the basis of percentages in the first place.

By: Antoine

Antoine — Mon, 24 May 2010 16:39:55 +0000

Mmm are you sure the 15% share is not bundled into the Google revenue share (the 32%) in the AdSense online program ? I really don’t think there’s an extra 15% on top.

By: Mike D

Mike D — Mon, 24 May 2010 16:36:13 +0000

I think the standard is 80% of 85%, thus the 68% referenced in the AdSense blog post.