Comments on: Twitter To Roll Out "Promoted Tweets": Initial Thoughts (Developing)

By: charley

charley — Tue, 31 Jan 2012 10:05:00 +0000

I think the designers have done a really great job – a lot of designing, image edit, developing… and I take it, it is not all in vain – since Twitter has ever increasing popularity, may users would like to get their tweets promoted, and it may be a very effective tool of promotion on the whole.

By: BabyDoll8_8

BabyDoll8_8 — Fri, 09 Dec 2011 12:01:00 +0000

I have the account on Twitter, but i barely use it. I don’t understand what is so great about it. It doesn’t cover the amount of possibilities Facebook does (or any other social network). Or maybe it does if you pay. But the first time i hear that you have to pay to have more optopns on Twitter hmmm… Well maybe it’s because i barely use it i don’t know what’s so great about youtube either. Isn’t it easier to convert flv to avi ?
I decided not to use the net so much, now i just prefer enjoying stuff i already have on my pc, Internet kind of gets on my nerves. Especially if the connection is no good.

By: Caroline Lewis

Caroline Lewis — Thu, 27 Oct 2011 12:40:00 +0000

Time to help me, dear.
http://vobplayer.org/ play vob files

By: Geoff Jackson

Geoff Jackson — Mon, 19 Apr 2010 16:20:28 +0000

@JULIE KNOWLES I would like to see dynamic PPC parameters introduced such as {KeyWord} and {Hashtag}, this already would increase ad relevance.

As far as semantic relevance goes though, there are a ton of factors that Twitter could build into it's new advertising platform that ensure ads are relevant and targeted.

I just hope Twitter don't f*ck it up.

By: JULIE KNOWLES

JULIE KNOWLES — Sun, 18 Apr 2010 18:52:44 +0000

Relevance is the key word; no pun intended! How is Twitter going to determine what's most relevant to a particular user? They'll target based on key words which means little in the absence of word sense disambiguation. i.e. their ability to disambiguate word meanings within the context of how they are used.

They need to buy this technology to accomplish the delivery of ads based on real relevance-key words do not deliver relevancy.

Acquisition time Twitter!

By: kingfisher airlines booking

kingfisher airlines booking — Fri, 16 Apr 2010 12:20:56 +0000

ontributing to consumer generated media around iPad, Twitter was the clear leader for sheer volume. Message boards, specifically

By: Geoff Jackson

Geoff Jackson — Fri, 16 Apr 2010 09:41:40 +0000

Twitter potentially sit on a goldmine with this advertising model, with the user data available to them and the opportunity of launching geo-targeted ads this could prove a huge success.

Geo-targeted advertising for local businesses displaying targeted ads to their followers in their local area whilst they are on the move. An ever expanding usage of Twitter users on mobile devices with apps such as Tweetie opens the doors to geo-targeting allowing a lot of businesses who didn’t otherwise “get Twitter”now… “Get it!”

Is Resonance Score the new Quality Score? With the right approach and guys behind this business model, a whole ton of factors could be built into the scoring of ads and distribution/frequency of how they are shown…

A load of these factors are discussed over at Clubnet Search Marketing in the comments.

Read more at: Twitter’s Advertising Platform ‘Promoted Tweets’ (http://www.clubnetsearchmarketing.co.uk/twitter-deploy-advertising-service-bid-monetise-platform/506)

By: Rob Ludlow

Rob Ludlow — Thu, 15 Apr 2010 15:33:19 +0000

I've been in online advertising for years starting with Ask.com when they launched their "Sponsored Listings" product for the long tail of advertisers. I'm sure this will be a relative success for the big brand advertisers, especially ones that promote quick / easy free stuff and have a powerful brand.

John, you said, "...only "good" ads will make it into our Twitter streams."

If Twitter decides to go after the long-tail of advertisers, each of those advertisers and each of their individual ads will need to be auditioned before the "resonance" can be scored. Will this be thousands of promoted tweets for each and every individual ad? My guess it will take at least hundreds of thousands of impressions before they could truly measure performance accurately.

If this is the case, imaging thousands of advertisers with tens or hundreds of thousands of ads being auditioned to people like you and me. In this case we'd surely see "bad" ads from time to time. With search ads it isn't a big deal if they are "bad" or irrelevant since they aren't really interuptive, but a "bad" tweet inserted into your feed would be vastly more intrusive.

Maybe Twitter will have some super powerful machine learning that will reduce the auditioning time of these "promoted tweets", but in my experience, even with fantastic algorithms, you still need a LOT of ad impressions to gauge true relevance.

By: Lucas Monteiro

Lucas Monteiro — Thu, 15 Apr 2010 12:41:50 +0000

Very Nice =D

By: David Rogers

David Rogers — Wed, 14 Apr 2010 13:40:09 +0000

Great post, John.

What I find most interesting is how Twitter's ad platform continues a trend towards advertising that is increasingly useful to the customer. In an environment of open networks, if ads aren't relevant and earning our attention on their merits, they will wither and die.

Amazingly, the advertising business is starting to realize it has to create unique differentiated value for its customers, rather than trying to lure them back into forced relationships. (You can also see this in Hulu, where users pick the most relevant ad for them to see before their show starts.)

Maybe media companies (many of whom are still hell-bent on tying us into closed systems again with paywalls, iPads, etc.) can learn something here from the ad guys?

I posted on this subject in more detail at: http://bit.ly/9u5mHj

David Rogers
Columbia Business School
Center on Global Brand Leadership