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	<title>Comments on: And Therein Lies Google&apos;s Challenge</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Norbert Mayer-Wittmann</title>
		<link>http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2300</link>
		<dc:creator>Norbert Mayer-Wittmann</dc:creator>
		<pubDate>Mon, 03 May 2010 12:20:10 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2300</guid>
		<description>&lt;p&gt;That&#039;s a very astute comment, Phil -- what would be &lt;b&gt;really cool&lt;/b&gt; would be if you could *define* what you &lt;i&gt;mean&lt;/i&gt; when you say &quot;search engine&quot;... is e.g. Hotels.COM a search engine or not? AFAIK, comscore and similar traffic measurement services think it&#039;s &lt;i&gt;not&lt;/i&gt;, and I have repeatedly asked them for an operational definition of search engine, but they have been remiss. Wouldn&#039;t you like to take a stab at it? (maybe you could be the &lt;i&gt;very first&lt;/i&gt; to come up with a definition! ;)&lt;/p&gt;

&lt;p&gt;:) nmw&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>That&#8217;s a very astute comment, Phil &#8212; what would be <b>really cool</b> would be if you could *define* what you <i>mean</i> when you say &#8220;search engine&#8221;&#8230; is e.g. Hotels.COM a search engine or not? AFAIK, comscore and similar traffic measurement services think it&#8217;s <i>not</i>, and I have repeatedly asked them for an operational definition of search engine, but they have been remiss. Wouldn&#8217;t you like to take a stab at it? (maybe you could be the <i>very first</i> to come up with a definition! <img src='http://battellemedia.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p> <img src='http://battellemedia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  nmw</p>
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		<title>By: Phil</title>
		<link>http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2299</link>
		<dc:creator>Phil</dc:creator>
		<pubDate>Mon, 03 May 2010 06:19:22 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2299</guid>
		<description>&lt;p&gt;Most people don&#039;t go to search engines to find search engines. What&#039;s the motivation for searching for Google on Google?&lt;/p&gt;

&lt;p&gt;Would we expect the top search on Facebook to be &quot;Facebook&quot;?&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Most people don&#8217;t go to search engines to find search engines. What&#8217;s the motivation for searching for Google on Google?</p>
<p>Would we expect the top search on Facebook to be &#8220;Facebook&#8221;?</p>
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		<title>By: Norbert Mayer-Wittmann</title>
		<link>http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2298</link>
		<dc:creator>Norbert Mayer-Wittmann</dc:creator>
		<pubDate>Sun, 02 May 2010 06:51:13 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2298</guid>
		<description>&lt;p&gt;@Laurent&lt;/p&gt;

&lt;p&gt;Good observation -- and / but different browsers behave differently (e.g. using Mozilla Firefox it&#039;s fairly easy to configure the browser behavior).&lt;/p&gt;

&lt;p&gt;Google&#039;s Chrome &quot;browser&quot; is the most insidious -- it not only sends the full search term (e.g. &quot;facebook&quot;) to Google, but in fact it is actually a KEYSTROKE LOGGER (which is why I usually refer to it as &quot;spyware&quot; rather than &quot;browser&quot;). In any case, since most of the people who use Chrome are GooTards anyways, it really doesn&#039;t matter much.&lt;/p&gt;

&lt;p&gt;;) nmw&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>@Laurent</p>
<p>Good observation &#8212; and / but different browsers behave differently (e.g. using Mozilla Firefox it&#8217;s fairly easy to configure the browser behavior).</p>
<p>Google&#8217;s Chrome &#8220;browser&#8221; is the most insidious &#8212; it not only sends the full search term (e.g. &#8220;facebook&#8221;) to Google, but in fact it is actually a KEYSTROKE LOGGER (which is why I usually refer to it as &#8220;spyware&#8221; rather than &#8220;browser&#8221;). In any case, since most of the people who use Chrome are GooTards anyways, it really doesn&#8217;t matter much.</p>
<p> <img src='http://battellemedia.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  nmw</p>
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		<title>By: Michael Martinez</title>
		<link>http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2297</link>
		<dc:creator>Michael Martinez</dc:creator>
		<pubDate>Fri, 30 Apr 2010 19:06:33 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2297</guid>
		<description>&lt;p&gt;No matter what the medium, the human mind will ALWAYS need a form of search.  I jokingly told my team in an SEO training class a couple of years ago that every one of us is a search engine.&lt;/p&gt;

&lt;p&gt;Google will evolve to meet every form of data collection it can adapt to -- I don&#039;t sense that they need to become the data collectors (although clearly they do that in some cases).&lt;/p&gt;

&lt;p&gt;Facebook hasn&#039;t declared that it is trying to organize all our information for us; Google has.&lt;/p&gt;

&lt;p&gt;There is no conflict in their strategies so far, but Google does face the challenge of avoiding obsalescence (which, as Yahoo! found out, is easy to succumb to).&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>No matter what the medium, the human mind will ALWAYS need a form of search.  I jokingly told my team in an SEO training class a couple of years ago that every one of us is a search engine.</p>
<p>Google will evolve to meet every form of data collection it can adapt to &#8212; I don&#8217;t sense that they need to become the data collectors (although clearly they do that in some cases).</p>
<p>Facebook hasn&#8217;t declared that it is trying to organize all our information for us; Google has.</p>
<p>There is no conflict in their strategies so far, but Google does face the challenge of avoiding obsalescence (which, as Yahoo! found out, is easy to succumb to).</p>
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		<title>By: Rob</title>
		<link>http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2296</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Fri, 30 Apr 2010 13:44:14 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2296</guid>
		<description>&lt;p&gt;I have a fundamental problem with Facebook and that is that it is still a web within the web.  -I do not like the idea of that.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I have a fundamental problem with Facebook and that is that it is still a web within the web.  -I do not like the idea of that.</p>
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		<title>By: Tom</title>
		<link>http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2295</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Fri, 30 Apr 2010 13:24:02 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2295</guid>
		<description>&lt;p&gt;Gee whizzer-wonkers, If only they had a firmer place in the social web landscape!&lt;/p&gt;

&lt;p&gt;Civilizations are actually products of net &lt;i&gt;social energy&lt;/i&gt;, the culmination and ever evolving product of countless interacting decisions by individuals and groups operating within an also changing environment.&lt;/p&gt;

&lt;p&gt;(btw, its more helpful to social theory to understand money as an inherently flawed but necessary allocation mechanism for social energy than as a store of value.)&lt;/p&gt;

&lt;p&gt;Facebook via a combination of innovation, luck and momentum has achieved a tipover point in a landscape which offers advantages to the User by concentration (greater concentration increases the chances his/her friends will be there too).&lt;/p&gt;

&lt;p&gt;Search doesn&#039;t possess the same tendency  to that extent.&lt;/p&gt;

&lt;p&gt;However, facebook is apparently oblivious to some significant parts of this evolving social landscape...&lt;/p&gt;

&lt;p&gt;Whereby offering certain other capabilities to the User may offer similar advantages catalyzing this &lt;i&gt;flocking&lt;/i&gt; behavior.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://culturalengineer.blogspot.com/2010/01/on-social-energy-enterprise-expanding.html&quot; rel=&quot;nofollow&quot;&gt;On Social Energy, Enterprise &amp; Expanding the Technology of Money&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://culturalengineer.blogspot.com/2010/01/individually-controlledcommons.html&quot; rel=&quot;nofollow&quot;&gt;The Individually-controlled/Commons-dedicated Account&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;What&#039;s their phone number?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Gee whizzer-wonkers, If only they had a firmer place in the social web landscape!</p>
<p>Civilizations are actually products of net <i>social energy</i>, the culmination and ever evolving product of countless interacting decisions by individuals and groups operating within an also changing environment.</p>
<p>(btw, its more helpful to social theory to understand money as an inherently flawed but necessary allocation mechanism for social energy than as a store of value.)</p>
<p>Facebook via a combination of innovation, luck and momentum has achieved a tipover point in a landscape which offers advantages to the User by concentration (greater concentration increases the chances his/her friends will be there too).</p>
<p>Search doesn&#8217;t possess the same tendency  to that extent.</p>
<p>However, facebook is apparently oblivious to some significant parts of this evolving social landscape&#8230;</p>
<p>Whereby offering certain other capabilities to the User may offer similar advantages catalyzing this <i>flocking</i> behavior.</p>
<p><a href="http://culturalengineer.blogspot.com/2010/01/on-social-energy-enterprise-expanding.html" rel="nofollow">On Social Energy, Enterprise &#038; Expanding the Technology of Money</a></p>
<p><a href="http://culturalengineer.blogspot.com/2010/01/individually-controlledcommons.html" rel="nofollow">The Individually-controlled/Commons-dedicated Account</a></p>
<p>What&#8217;s their phone number?</p>
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		<title>By: Apurba</title>
		<link>http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2294</link>
		<dc:creator>Apurba</dc:creator>
		<pubDate>Fri, 30 Apr 2010 07:26:51 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2294</guid>
		<description>&lt;p&gt;John - Any explanation why? Statistical pointer indicates 20% searches are one word, may be navigational.More interesting will be which is/are the next links they click about facebook? But why typing facebook on the search bar?&lt;/p&gt;

&lt;p&gt;Or is it something like - instead of typing it on a small url box on the top of a browser, users finds it easy to type it on the much larger pretty much on their face - a search box?&lt;/p&gt;

&lt;p&gt;Look forward for your views.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>John &#8211; Any explanation why? Statistical pointer indicates 20% searches are one word, may be navigational.More interesting will be which is/are the next links they click about facebook? But why typing facebook on the search bar?</p>
<p>Or is it something like &#8211; instead of typing it on a small url box on the top of a browser, users finds it easy to type it on the much larger pretty much on their face &#8211; a search box?</p>
<p>Look forward for your views.</p>
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		<title>By: Laurent Duperval</title>
		<link>http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2293</link>
		<dc:creator>Laurent Duperval</dc:creator>
		<pubDate>Thu, 29 Apr 2010 22:37:31 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2293</guid>
		<description>&lt;p&gt;I have a different point of view. Is it possible that since Google is the default search engine for so many people, that nobody actually searches for &quot;Google&quot; because it&#039;s done automatically?&lt;/p&gt;

&lt;p&gt;I often just type &quot;facebook&quot; in my address bar. I&#039;m assuming (though I could be totally wrong) that it is sent to Google which returns the result of the &quot;I&#039;m Feeling Lucky&quot; search.&lt;/p&gt;

&lt;p&gt;I rarely just type &quot;google&quot; to do the same because I can search directly from the address (or search) bar.&lt;/p&gt;

&lt;p&gt;So to me, unless there is more information to explain the numbers, they don&#039;t really mean much. Except that 1.7% of users on each search engine use Facebook.&lt;/p&gt;

&lt;p&gt;L&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I have a different point of view. Is it possible that since Google is the default search engine for so many people, that nobody actually searches for &#8220;Google&#8221; because it&#8217;s done automatically?</p>
<p>I often just type &#8220;facebook&#8221; in my address bar. I&#8217;m assuming (though I could be totally wrong) that it is sent to Google which returns the result of the &#8220;I&#8217;m Feeling Lucky&#8221; search.</p>
<p>I rarely just type &#8220;google&#8221; to do the same because I can search directly from the address (or search) bar.</p>
<p>So to me, unless there is more information to explain the numbers, they don&#8217;t really mean much. Except that 1.7% of users on each search engine use Facebook.</p>
<p>L</p>
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		<title>By: Norbert Mayer-Wittmann</title>
		<link>http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2292</link>
		<dc:creator>Norbert Mayer-Wittmann</dc:creator>
		<pubDate>Thu, 29 Apr 2010 21:43:14 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2292</guid>
		<description>&lt;p&gt;Nope - I disagree. Google&#039;s Challenge is not Facebook, but rather the fact that 100% of the search terms listed for each of the so-called &quot;search engines&quot; are navigational. After people learn &quot;media literacy&quot; (as you called for on the HPIO live webcast), they will begin to realize that all 3 of these &quot;search engines&quot; are superfluous for navigating the web (and perhaps also that they are mostly ineffective for anything else).&lt;/p&gt;

&lt;p&gt;;) nmw&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Nope &#8211; I disagree. Google&#8217;s Challenge is not Facebook, but rather the fact that 100% of the search terms listed for each of the so-called &#8220;search engines&#8221; are navigational. After people learn &#8220;media literacy&#8221; (as you called for on the HPIO live webcast), they will begin to realize that all 3 of these &#8220;search engines&#8221; are superfluous for navigating the web (and perhaps also that they are mostly ineffective for anything else).</p>
<p> <img src='http://battellemedia.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  nmw</p>
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		<title>By: app developer</title>
		<link>http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2291</link>
		<dc:creator>app developer</dc:creator>
		<pubDate>Thu, 29 Apr 2010 15:43:20 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/04/and_therein_lies_googles_challenge.php#comment-2291</guid>
		<description>&lt;p&gt;And Adobe&#039;s - &lt;a href=&quot;http://www.apple.com/hotnews/thoughts-on-flash/&quot; rel=&quot;nofollow&quot;&gt;http://www.apple.com/hotnews/thoughts-on-flash/&lt;/a&gt; !&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>And Adobe&#8217;s &#8211; <a href="http://www.apple.com/hotnews/thoughts-on-flash/" rel="nofollow">http://www.apple.com/hotnews/thoughts-on-flash/</a> !</p>
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