Comments on: Database of Intentions Chart – Version 2, Updated for Commerce

By: johnbattelle

johnbattelle — Sun, 02 Sep 2012 16:33:00 +0000

Very good one.

By: Sunny

Sunny — Sun, 02 Sep 2012 13:21:00 +0000

Going thru the comments I find :
What I read
What I have
What I need
Who I am

How about what I know ?

By: Neil

Neil — Mon, 16 May 2011 15:12:36 +0000

Add to the Database of Intentions another category: What I read. Our Newstogram platform is being used by a growing list of publishers to build profiles based on the content each user consumes. It supports dynamic personalization of content as well as other applications.

By: terris linenbach

terris linenbach — Thu, 11 Mar 2010 18:05:18 +0000

I would gladly tell retailers that I intend to purchase something and then watch them fall over each other (e.g., inside a Twitter-type of ‘marketplace’) getting me the best deal. I would love it if the retailers could see their competitors’ offers but that could be optional.

By: Janine McBee

Janine McBee — Wed, 10 Mar 2010 13:35:44 +0000

Nicely done. Now for a category I'd call the Sanity Zone - the place where all of the information is easily tied together to give a whole picture in a quick snapshot.

A gal has to dream.

By: sebastian

sebastian — Wed, 10 Mar 2010 09:41:32 +0000

I like this chart. One input that might be be missing in this database of intentions is the ‘What I have’ signal. This would include all the files, emails and other digital resources that cover the topics that the user has. The field is therefore probably the ‘The information (domain)’. Imagine the power of a search result which takes account of that or even just categorizes the search results according to the topics that a user has. Then something important that is in pages 2 to infinity of a search result might actually become highlighted and therefore usable.

By: John

John — Tue, 09 Mar 2010 22:34:43 +0000

Danny – thanks for the input. I think “Checkin” is the local play…

By: Danny

Danny — Tue, 09 Mar 2010 19:56:44 +0000

Long time reader…first time posting.

Believe you might be missing a large component of the Database of Intention….”Local” (“the local buy”)…this area is dominated by previous Yellow Page Publishers, Google Maps, and to much lesser extent other directory sites. “what I NEED locally”.

By: tkanet

tkanet — Tue, 09 Mar 2010 12:05:07 +0000

Agree that all these most fields will need to use the "Purchase", specifically what i intend to buy or what i already bought. That's at the cornerstone of all the debate around monetization.

Search did very in predicting "intend to buy" but without much influencing the decision itself. In real world, many purchase decisions get "influenced" ...by what someone else has already purchased. (exple Amazon recommendations)

I think that "infuence" piece will be key in the coming innovative business models as they drive most of our purchase decisions.

Why do i "follow" some folks and what influence do they have on my coming decisions ?

By: Moe Glitz

Moe Glitz — Tue, 09 Mar 2010 01:36:45 +0000

I am putting the final touches to a project of mine that aims to integrate all 5 of your chosen signals into one place.

Hope to share it with you all very soon. But for now I will call it 'The Big Daddy Database of Intentions'.