Comments on: Updated: Google to Air "Search Stories" Ad During Super Bowl…

By: Debashis

Debashis — Thu, 11 Feb 2010 10:33:35 +0000

My 2 bits:
They want to reach larger audience. The point that this superbowl touched all time high some 106 Mills. Basis was that this ad had been there in Utube since sometime. So it was just reaching out to Non tech savvy folks about the capability of the Google search.

Secondly, It will bring about a era of new platform for Personalized advertising. It shows the potential of using the same ad secounds more than once. To explain further, this superbowl will be rerun and rerun again on the web, viewer on youtube(example sake) can be given an ad for Coke/Beer. Or a Pizza company round the corner to give him the capability to choose while watching this game. Or We can probably have a New York t-shirt manufacturer ad which can target
all youtube viewers watching this in NY area.....

By: Razvan

Razvan — Mon, 08 Feb 2010 02:41:22 +0000

You were right, huh

By: JG

JG — Sun, 07 Feb 2010 22:43:46 +0000

John - I agree with Dennis. I'd like to understand why the break with orthdoxy, now.

And does this now mean that the past decade of Google non-self-advertisement was a historical anomaly, rather than the beginning of a new revolution in information?

Welcome back to 1998, hmm?

By: John

John — Sun, 07 Feb 2010 22:32:05 +0000

@Dennis I’ll be writing about those topics and more for Monday. Today I’m going to watch the game!

By: Dennis Schaal

Dennis Schaal — Sun, 07 Feb 2010 20:34:15 +0000

John: If your sleuthing is true, why do you think Google would decide to break with orthodoxy and place a Super Bowl ad now? What’s in the air today? Bing’s campaign? Certainly can’t be the whole answer. So, what do you think?

By: Christopher Cuellar

Christopher Cuellar — Sun, 07 Feb 2010 20:16:15 +0000

Brand Message:

Do whatever you want? "Googles gotcha covered" ?

By: mark

mark — Sun, 07 Feb 2010 20:04:55 +0000

Nice,

A guy went to France and got a girl pregnant, I think we can all relate to that.

By: Michael Mahemoff

Michael Mahemoff — Sun, 07 Feb 2010 08:23:36 +0000

Nice ad, and I think it's wrong to characterise it as primarily brand-focused. It looks more like an information campaign, where Google is exposing folks to the breadth of things they can use Google Search for. Most casual users wouldn't think of using Google for translation, for example. So this is about increasing overall volume.

Remember when Bing came out, and articles were ooh-ing and ah-ing over the different things you could do with it, from shopping to twitter search. And Google was quick to point out you could already do all of that with Google too, and released a series of short videos to promote those services. This looks like a continuation of that campaign.

By: Tony Mars @ Mindovo

Tony Mars @ Mindovo — Sun, 07 Feb 2010 05:04:42 +0000

Thanks for surfacing this one!

By: rick

rick — Sun, 07 Feb 2010 04:29:26 +0000

It's going to be great. It's a beautiful ad. The music is perfect and no actors.

It will stick out, especially amongst the usual SuperBowl ads. And people will rewind to re-see the searches.

Great scoop, John.