<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Tuesday Signal</title>
	<atom:link href="http://battellemedia.com/archives/2010/02/tuesday_signal.php/feed" rel="self" type="application/rss+xml" />
	<link>http://battellemedia.com/archives/2010/02/tuesday_signal.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tuesday_signal</link>
	<description>Thoughts on the intersection of search, media, technology, and more.</description>
	<lastBuildDate>Tue, 21 May 2013 00:36:00 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.4.1</generator>
	<item>
		<title>By: Michael Martinez</title>
		<link>http://battellemedia.com/archives/2010/02/tuesday_signal.php#comment-2788</link>
		<dc:creator>Michael Martinez</dc:creator>
		<pubDate>Fri, 19 Feb 2010 19:14:06 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/02/tuesday_signal.php#comment-2788</guid>
		<description>&lt;p&gt;Dear John,&lt;/p&gt;

&lt;p&gt;While you were out U.S. and European Union regulators approved the disastrous Microsoft-Yahoo! search deal.&lt;/p&gt;

&lt;p&gt;So before the deal can even be implemented, what we&#039;re seeing in the SEO community is:&lt;/p&gt;

&lt;p&gt;1) After months of Carol Bartz selling off and closing down as many Yahoo! properties as possible, Yahoo! has less Web visibility to prop up its dying search business.&lt;br /&gt;
2) PPC advertisers are now complaining that Yahoo! is not driving as much traffic as it used to.&lt;br /&gt;
3) Fewer people are pumping up pageviews on Yahoo!&#039;s search results, but they are now pumping up Bing&#039;s pageviews.&lt;/p&gt;

&lt;p&gt;What this means for consumers is:&lt;/p&gt;

&lt;p&gt;1) The better of the 2 organic search algorithms is going away&lt;br /&gt;
2) Search marketers have already begun homogenizing their Bing results to look more like Google search results&lt;br /&gt;
3) It will be more difficult to find non-commercial, factual or entertaining content in the now advertising-dominated commercial Web&lt;br /&gt;
4) Websearch just got a whole lot smaller and dumber&lt;/p&gt;

&lt;p&gt;What this means for search advertisers is:&lt;br /&gt;
1) The cost of traffic acquisition will increase because of increased competition on the Bing/Yahoo! network.&lt;br /&gt;
2) There is one less competitive network to Google&#039;s use.&lt;br /&gt;
3) A core audience demographic will essentially vanish, thus burying small business niche markets in the mega-advertiser space.&lt;/p&gt;

&lt;p&gt;It&#039;s been a bad week for search consumers and advertisers, but even though Microsoft will not gain any competitive advantage from the deal over Google, it has effectively eliminated a major competitor from the industry without even having to compete.&lt;/p&gt;

&lt;p&gt;So what is Ballmer&#039;s next hat trick?  Is he going to buy Google?&lt;/p&gt;

&lt;p&gt;My CAPTCHA reads: funk continued&lt;br /&gt;
Interesting.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Dear John,</p>
<p>While you were out U.S. and European Union regulators approved the disastrous Microsoft-Yahoo! search deal.</p>
<p>So before the deal can even be implemented, what we&#8217;re seeing in the SEO community is:</p>
<p>1) After months of Carol Bartz selling off and closing down as many Yahoo! properties as possible, Yahoo! has less Web visibility to prop up its dying search business.<br />
2) PPC advertisers are now complaining that Yahoo! is not driving as much traffic as it used to.<br />
3) Fewer people are pumping up pageviews on Yahoo!&#8217;s search results, but they are now pumping up Bing&#8217;s pageviews.</p>
<p>What this means for consumers is:</p>
<p>1) The better of the 2 organic search algorithms is going away<br />
2) Search marketers have already begun homogenizing their Bing results to look more like Google search results<br />
3) It will be more difficult to find non-commercial, factual or entertaining content in the now advertising-dominated commercial Web<br />
4) Websearch just got a whole lot smaller and dumber</p>
<p>What this means for search advertisers is:<br />
1) The cost of traffic acquisition will increase because of increased competition on the Bing/Yahoo! network.<br />
2) There is one less competitive network to Google&#8217;s use.<br />
3) A core audience demographic will essentially vanish, thus burying small business niche markets in the mega-advertiser space.</p>
<p>It&#8217;s been a bad week for search consumers and advertisers, but even though Microsoft will not gain any competitive advantage from the deal over Google, it has effectively eliminated a major competitor from the industry without even having to compete.</p>
<p>So what is Ballmer&#8217;s next hat trick?  Is he going to buy Google?</p>
<p>My CAPTCHA reads: funk continued<br />
Interesting.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
