free html hit counter Tuesday Signal | John Battelle's Search Blog

Tuesday Signal

By - February 16, 2010

Bare bones today. Links I found interesting:

Ad Network Exec: Mobile Content Still Driving Display Ads

2009 US Digital Year in Review: ComScore

Google Gets The Facebook Treatment: Privacy Group Files FTC Complaint Over Buzz

MTV Networks Taps Quantcast To Power Ad Targeting Efforts

Nearly 75 Million People Visited Twitter’s Site In January

Brands With the Most Engaged, Loyal Customers

Windows Phone 7 Series: Everything Is Different Now

  • http://www.seo-theory.com/ Michael Martinez

    Dear John,

    While you were out U.S. and European Union regulators approved the disastrous Microsoft-Yahoo! search deal.

    So before the deal can even be implemented, what we’re seeing in the SEO community is:

    1) After months of Carol Bartz selling off and closing down as many Yahoo! properties as possible, Yahoo! has less Web visibility to prop up its dying search business.
    2) PPC advertisers are now complaining that Yahoo! is not driving as much traffic as it used to.
    3) Fewer people are pumping up pageviews on Yahoo!’s search results, but they are now pumping up Bing’s pageviews.

    What this means for consumers is:

    1) The better of the 2 organic search algorithms is going away
    2) Search marketers have already begun homogenizing their Bing results to look more like Google search results
    3) It will be more difficult to find non-commercial, factual or entertaining content in the now advertising-dominated commercial Web
    4) Websearch just got a whole lot smaller and dumber

    What this means for search advertisers is:
    1) The cost of traffic acquisition will increase because of increased competition on the Bing/Yahoo! network.
    2) There is one less competitive network to Google’s use.
    3) A core audience demographic will essentially vanish, thus burying small business niche markets in the mega-advertiser space.

    It’s been a bad week for search consumers and advertisers, but even though Microsoft will not gain any competitive advantage from the deal over Google, it has effectively eliminated a major competitor from the industry without even having to compete.

    So what is Ballmer’s next hat trick? Is he going to buy Google?

    My CAPTCHA reads: funk continued
    Interesting.

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Tuesday Signal

By - February 02, 2010

A quick set of headlines today, more coming later, after a morning PTA meeting….

Google Is Wrecking DoubleClick, Says Unhappy Client (GOOG) (Business Insider) I’m a DBCLK client and this does not ring true for me, though of course there are always issues with any major business relationship.

Forget Common Sense: Social Media Communicators Must Have Empathy (Shannon Paul) I feel this one.

The Bestest 2009 Industry vet Marc Ruxin always nails it in his annual round up of the best films and music.

Google’s tablet UI concept pictures (Neowin) Oh Lord, it’s a tablet war.

CBS Sells Out Super Bowl Commercials (LA Times) Well that’s not surprising – it’s rare these days to find a place where you can launch a real platform program.

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  • http://snipsly.com/2010/01/07/www-juniper-com-juniper-credit-card-and-bank-member-login/ Tony Severs

    Google’s tablet looks real cool. I’d bet it’ll be a tad bit better than Apple’s. Can’t wait to see it in my hands.

  • http://veryofficialblog.com Shannon

    John,

    Thanks so much for linking to my post on empathy; it was a very pleasant surprise. Even though I haven’t commented here in the past, I’m a regular reader or yours and admittedly a bit of a fan :)

    I always appreciate your perspective because you are one of those who encourage me to think bigger and broader while keeping at least one eye on the horizon.

    This made my day.

  • http://battellemedia.com John

    Thanks Shannon, I loved finding your site too!