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	<title>Comments on: The Monday Signal: Monday Morn. Advertising Quarterback</title>
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	<link>http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the_monday_signal_monday_morn_advertising_quarterback</link>
	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Andrew</title>
		<link>http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2853</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Tue, 16 Feb 2010 04:17:33 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2853</guid>
		<description>&lt;p&gt;Amazing. After ten years, Google finally discovers that advertising works!&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Amazing. After ten years, Google finally discovers that advertising works!</p>
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	<item>
		<title>By: haber</title>
		<link>http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2852</link>
		<dc:creator>haber</dc:creator>
		<pubDate>Tue, 09 Feb 2010 14:51:12 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2852</guid>
		<description>&lt;p&gt;Yine harika bir konuya değinmişsin dostum eline koluna sağlık.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Yine harika bir konuya değinmişsin dostum eline koluna sağlık.</p>
]]></content:encoded>
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		<title>By: Greg</title>
		<link>http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2851</link>
		<dc:creator>Greg</dc:creator>
		<pubDate>Mon, 08 Feb 2010 19:53:43 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2851</guid>
		<description>&lt;p&gt;I usually appreciate your Google analysis, but I&#039;m not sure where you&#039;re going with this.  As far as I can tell, the video got just under 2 million views on YouTube.  The Super Bowl was viewed by about 98 million, and I&#039;m sure it&#039;s driving tons of additional people to view the ad online.  Whether it&#039;s a good use of money is debatable, but it&#039;s a no-brainer that the Super Bowl still gets you much broader exposure.  And as you know, this isn&#039;t about awareness but about branding.  So yeah, Google&#039;s a brand advertiser now - I don&#039;t think they need to issue a statement to that effect.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I usually appreciate your Google analysis, but I&#8217;m not sure where you&#8217;re going with this.  As far as I can tell, the video got just under 2 million views on YouTube.  The Super Bowl was viewed by about 98 million, and I&#8217;m sure it&#8217;s driving tons of additional people to view the ad online.  Whether it&#8217;s a good use of money is debatable, but it&#8217;s a no-brainer that the Super Bowl still gets you much broader exposure.  And as you know, this isn&#8217;t about awareness but about branding.  So yeah, Google&#8217;s a brand advertiser now &#8211; I don&#8217;t think they need to issue a statement to that effect.</p>
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		<title>By: Michael Martinez</title>
		<link>http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2850</link>
		<dc:creator>Michael Martinez</dc:creator>
		<pubDate>Mon, 08 Feb 2010 19:05:33 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2850</guid>
		<description>&lt;p&gt;The scary thing about the FBI initiative is that it would be relatively easy for anyone operating an illegal Website to inject code into multiple sites that send visitors to the illegal content -- all without the visitors&#039; knowledge.&lt;/p&gt;

&lt;p&gt;What the FBI wants to do would essentially destroy their ability to track people who are really engaged in visiting illegal Web content.&lt;/p&gt;

&lt;p&gt;The FBI is not ready to take on the responsibility of policing the Internet.  They have demonstrated the grossest incompetence in this field with that one request.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>The scary thing about the FBI initiative is that it would be relatively easy for anyone operating an illegal Website to inject code into multiple sites that send visitors to the illegal content &#8212; all without the visitors&#8217; knowledge.</p>
<p>What the FBI wants to do would essentially destroy their ability to track people who are really engaged in visiting illegal Web content.</p>
<p>The FBI is not ready to take on the responsibility of policing the Internet.  They have demonstrated the grossest incompetence in this field with that one request.</p>
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		<title>By: Victoria Miller</title>
		<link>http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2849</link>
		<dc:creator>Victoria Miller</dc:creator>
		<pubDate>Mon, 08 Feb 2010 17:29:53 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2849</guid>
		<description>&lt;p&gt;Well, he said &#039;share&#039; with a wider audience. &lt;br /&gt;
Someone like an 80-something year old father, who does not compute. Grandparents, kids, grandkids, who may gather for the Bowl... perhaps not all having a clear understanding of Google&#039;s breadth&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Well, he said &#8216;share&#8217; with a wider audience. <br />
Someone like an 80-something year old father, who does not compute. Grandparents, kids, grandkids, who may gather for the Bowl&#8230; perhaps not all having a clear understanding of Google&#8217;s breadth</p>
]]></content:encoded>
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		<title>By: Mark Sprague</title>
		<link>http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2848</link>
		<dc:creator>Mark Sprague</dc:creator>
		<pubDate>Mon, 08 Feb 2010 16:45:30 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2848</guid>
		<description>&lt;p&gt;Maybe Google views Yahoo / Bing market share as being up for grabs?&lt;/p&gt;

&lt;p&gt;Maybe Google is worried about losing market share?&lt;/p&gt;

&lt;p&gt;Maybe ego is involved when it comes to the Superbowl?&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Maybe Google views Yahoo / Bing market share as being up for grabs?</p>
<p>Maybe Google is worried about losing market share?</p>
<p>Maybe ego is involved when it comes to the Superbowl?</p>
]]></content:encoded>
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		<title>By: Guillaume</title>
		<link>http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2847</link>
		<dc:creator>Guillaume</dc:creator>
		<pubDate>Mon, 08 Feb 2010 16:15:22 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2847</guid>
		<description>&lt;p&gt;Can&#039;t wait to have your thoughts on this...&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Can&#8217;t wait to have your thoughts on this&#8230;</p>
]]></content:encoded>
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		<title>By: Adam Moro</title>
		<link>http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2846</link>
		<dc:creator>Adam Moro</dc:creator>
		<pubDate>Mon, 08 Feb 2010 16:02:47 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2010/02/the_monday_signal_monday_morn_advertising_quarterback.php#comment-2846</guid>
		<description>&lt;p&gt;I don&#039;t get it - do you think everyone who watches TV uses Google? And do they all know how to use Google the way the ad showed how Google can be used? &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I don&#8217;t get it &#8211; do you think everyone who watches TV uses Google? And do they all know how to use Google the way the ad showed how Google can be used? </p>
]]></content:encoded>
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