Comments on: Friday Signal: What Marketers Want from Twitter Metrics

By: Orange County SEO

Orange County SEO — Tue, 16 Feb 2010 15:30:19 +0000

I have used external apps that show users tweet stats in depth. For example, it is interesting to know which followers tweet links 100% of the time, or how seldom someone retweets or @replys. These metrics provide powerful insight to brands who look to build a targeted and engaged group of followers.

If twitter metrics also included semantics you could easily get a feel for a twitter user based on the tag cloud of their tweets. This person mostly tweets about 'Sports'. I am looking forward to leveraging those types of metrics as part of our deliverables for clients that hire us to do Social Media Marketing.

By: Michael Holloway

Michael Holloway — Mon, 15 Feb 2010 16:22:12 +0000

Before I read much on social network marketing I was thinking the quantity of link data in a tweet was very important to Google's Page Rank for example. Tweets are FULL of link data. I've been amazed how much info you can get into a single Tweet:
http://twitter.com/m_holloway/status/9075897798

One tag was not exploited in that tweet was the 'in resonse to' element.

Upon further investigation I learned the qualities of data (like how and why tweets spread) are just as, or more important.

But I'd still like to see a comparison of numbers of links per hour or day in different social spaces. Is there a resource?

Michael Holloway

By: Peti

Peti — Sun, 14 Feb 2010 00:24:57 +0000

We definitely should!

By: Matches Malone

Matches Malone — Sat, 13 Feb 2010 12:26:36 +0000

A personal metric of mine that I've been tracking is tweets per follower. Over the past month, it has gone from around 8.9 to over 10. Assuming I tweet the same amount per day, this shows that the followers I've gained has either leveled off, or, for whatever reason, I've become more annoying. or more likely, less influential.

Only time will decide which is more correct.

By: Shyam Kapur

Shyam Kapur — Sat, 13 Feb 2010 06:08:47 +0000

This is a good post and I like the comments, too. Since you wonder what sorts of analysis could be done with tweets (e.g, those related to Super Bowl), check out TipTop's analysis of Super Bowl ads at http://ftt.nu/superbowl While there, you can also check out their other Specials that are also based on very sophisticated analysis of millions of tweets.

By: Andy Beard

Andy Beard — Sat, 13 Feb 2010 01:35:59 +0000

I don't care how Twitter tracks for themselves, or for PR purposes.
I want to track my Twitter pages as landing pages.
I want to define goals such as new followers and where they came from.
I want to be able to add more text so I can comply with UK law or have more hyperlinks even if they insist on nofollow - with descriptive anchor text

I realise they need to somehow have support in other platforms with their character limits, but I am sure lots of mobile users are now using dedicated apps rather than SMS, and there isn't a need to be able to retreive all info to SMS

By: Cory O'Brien

Cory O'Brien — Fri, 12 Feb 2010 21:51:47 +0000

I was somewhat surprised to see Twitter's blog post about Super Bowl stats, since they've traditionally been so reserved about publishing any kind of actual numbers. It was an interesting insight into how trends on Twitter actually work however, so I hope they do more posts like that.

As a marketer, the stats that are most interesting to me are those about engagement. Part of this is to combat users that just inflate their numbers: I don't want to see how many people are 'following' you; I want to see how many people are actually engaged with what you are saying.

Lists have made it a lot easier to see who has inflated numbers, and who has followers that are actually paying attention. I think additional information like the % of a user's tweets that get retweeted and the % of a user's followers that have @replied that user would also go a long way towards figuring out if a user is actually influential or not.