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Another Ocean to Boil: Google May Take On ISPs

By - February 10, 2010

Whoa cowboy, yet another massive industry Google will try to reinvent? Apparently.

From a blog post announcing the initiative:

We’re planning to build and test ultra high-speed broadband networks in a small number of trial locations across the United States. We’ll deliver Internet speeds more than 100 times faster than what most Americans have access to today with 1 gigabit per second, fiber-to-the-home connections. We plan to offer service at a competitive price to at least 50,000 and potentially up to 500,000 people.

Here’s the Very Cool part:

Openness and choice: We’ll operate an “open access” network, giving users the choice of multiple service providers. And consistent with our past advocacy, we’ll manage our network in an open, non-discriminatory and transparent way.

And if those trials work out? Comcast is not going to like it. Sounds like Google will OEM the network to third parties to market to consumers. IE – compete with your local cableco. Innaresting.

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  • Books

    Google is trying to take over the world. They are upsetting every current business model out there and trying to fundamentally change it. Friendemy Google make be stepping on too many toes.

  • http://www.georgetuvell.com George Tuvell

    Good stuff. And what about the mobile networks? I suspect they will do the same…..even a purchase of T-mobile could be likely.

  • Jim Bower

    Just one more ingredient needed to complete the takeover – whitespace service. Add in the spectrum between TV channels as wireless and they have displaced 4 major industries; cable, other ISPs, cell providers, and telcos.

  • http://www.seo-theory.com/ Michael Martinez

    I can smell the antitrust vultures circling over the Googleplex now ….

  • Rahul Pathak

    Hedging their bets in case Net Neutrality fails?

  • http://coxy.me.uk coxy

    Google anger me. Seriously. Why anti-trust / anti-monopoly organisations don’t stamp down on their reign is beyond me…

  • wilco

    I wouldn’t say that Google is becoming a monopoly by doing, this, after all, they are applying their tried and true business ethic of giving people choice and openness to this new venture:

    “Openness and choice: We’ll operate an ‘open access’ network, giving users the choice of multiple service providers. And consistent with our past advocacy, we’ll manage our network in an open, non-discriminatory and transparent way.”

    This is just Google’s way of garnering goodwill among people and politicians and regulators for itself so these people won’t see the evil that the company does in other markets and other ventures. And garner bad will against the TelCos at the same time. Like the copyright issues with its Book project. Like its discriminatory AdWords/AdSense policies. Like its ventures in China. Etc. Google is just trying to buy goodwill and good PR while trying to make people angry at the TelCos, and give more eyeballs to Google, so it can sell more stupid ads.

    I don’t understand why more people don’t revolt against all those stupid Ads by Google.

  • ras

    I hate when people try and apply monopoly labels to a company that is trying to innovate and create new developments that the average tech company can not even imagine. It is as if we are confusing mediocrity with anti-trust. You people deserve to live in a world Microsoft desperately wants us to remain in.