Comments on: The Thursday Signal http://battellemedia.com/archives/2010/01/the_thursday_signal.php?utm_source=rss&utm_medium=rss&utm_campaign=the_thursday_signal Thoughts on the intersection of search, media, technology, and more. Thu, 23 May 2013 12:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Tom http://battellemedia.com/archives/2010/01/the_thursday_signal.php#comment-2900 Tom Fri, 29 Jan 2010 17:31:09 +0000 http://battellemedia.com/archives/2010/01/the_thursday_signal.php#comment-2900 <p>This is not my area of expertise but as far as explaining what he believes is Apple's strategy and approach... well it's worth a look.</p> <p>A YouTube Video:<br /> "Leading out of crisis - Apple strategy - a success story?"</p> <p><a href="http://www.youtube.com/watch?v=5MTnbT0d7kc" rel="nofollow">http://www.youtube.com/watch?v=5MTnbT0d7kc</a></p> <p>Ya gotta respect an economist with a German accent and charts, after all!</p> This is not my area of expertise but as far as explaining what he believes is Apple’s strategy and approach… well it’s worth a look.

A YouTube Video:
“Leading out of crisis – Apple strategy – a success story?”

http://www.youtube.com/watch?v=5MTnbT0d7kc

Ya gotta respect an economist with a German accent and charts, after all!

]]> By: Nq http://battellemedia.com/archives/2010/01/the_thursday_signal.php#comment-2899 Nq Fri, 29 Jan 2010 09:09:10 +0000 http://battellemedia.com/archives/2010/01/the_thursday_signal.php#comment-2899 <p>With the launch of the iPad tablet, Apple has managed to become the ultimate digital go-between company for high quality and high price content in a small yet very affluent segment of the population ... NQ Logic encourages you to check out why Apple's iPad is the final digital puzzle for their ultimate connected consumer strategy at www.nqlogic.com</p> With the launch of the iPad tablet, Apple has managed to become the ultimate digital go-between company for high quality and high price content in a small yet very affluent segment of the population … NQ Logic encourages you to check out why Apple’s iPad is the final digital puzzle for their ultimate connected consumer strategy at http://www.nqlogic.com

]]> By: Mitsu http://battellemedia.com/archives/2010/01/the_thursday_signal.php#comment-2898 Mitsu Thu, 28 Jan 2010 17:44:19 +0000 http://battellemedia.com/archives/2010/01/the_thursday_signal.php#comment-2898 <p>I think a lot of the initial reaction is just to the tech specs. You have to actually watch a video of people using it to start to get a sense for what the possibilities are. (for example: <a href="http://www.engadget.com/2010/01/27/apple-ipad-first-hands-on/" rel="nofollow">http://www.engadget.com/2010/01/27/apple-ipad-first-hands-on/</a> ) Also, what will make this device isn't what is available on day one, but what might be available in the longer term future as people start to make applications designed for the device. Consider this pre-iPad concept for a tablet magazine reader: <a href="http://bit.ly/4TISAT" rel="nofollow">http://bit.ly/4TISAT</a></p> <p>I was talking about this with Susan and she was imagining the creative possibilities: a version of Photoshop for the iPad that let you directly work with objects on the screen, swipe gradients and draw paths, etc., right on the pad itself. Or, a version of Second Life where you can use multitouch gestures to manipulate and move objects in the world -- far, far more intuitive than using a mouse or trackpad. The possibilities for 2D and 3D interaction are endless with a well-designed multitouch interface.</p> <p>The iPad is a platform. Remember the original iPhone and how limited it was? No 3G, crappy camera, no video recording, no cut and paste, only a small set of built in apps. It is now a gigantic platform.</p> <p>(Lack of Flash I think is tied to Apple's fear of unrestricted 3rd party apps. I hope they lift the restriction but it will be a while, I suspect, because allowing Flash means basically allowing nearly any 3rd party app via the web... there may be bandwidth concerns as well, since allowing any video streaming site would wipe out AT&T's network --- though Apple did include their own video streaming technology in iPhone OS 3.0... who knows).</p> I think a lot of the initial reaction is just to the tech specs. You have to actually watch a video of people using it to start to get a sense for what the possibilities are. (for example: http://www.engadget.com/2010/01/27/apple-ipad-first-hands-on/ ) Also, what will make this device isn’t what is available on day one, but what might be available in the longer term future as people start to make applications designed for the device. Consider this pre-iPad concept for a tablet magazine reader: http://bit.ly/4TISAT

I was talking about this with Susan and she was imagining the creative possibilities: a version of Photoshop for the iPad that let you directly work with objects on the screen, swipe gradients and draw paths, etc., right on the pad itself. Or, a version of Second Life where you can use multitouch gestures to manipulate and move objects in the world — far, far more intuitive than using a mouse or trackpad. The possibilities for 2D and 3D interaction are endless with a well-designed multitouch interface.

The iPad is a platform. Remember the original iPhone and how limited it was? No 3G, crappy camera, no video recording, no cut and paste, only a small set of built in apps. It is now a gigantic platform.

(Lack of Flash I think is tied to Apple’s fear of unrestricted 3rd party apps. I hope they lift the restriction but it will be a while, I suspect, because allowing Flash means basically allowing nearly any 3rd party app via the web… there may be bandwidth concerns as well, since allowing any video streaming site would wipe out AT&T’s network — though Apple did include their own video streaming technology in iPhone OS 3.0… who knows).

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