Comments on: Search On: Google Does Pure Branded Advertising…

By: giovani

giovani — Tue, 09 Feb 2010 18:27:29 +0000

Wonder how much did search-on.com went up in value after this commercial!

By: Visible Ecommerce

Visible Ecommerce — Mon, 08 Feb 2010 16:17:51 +0000

Saw this ad on the Super Bowl. One of the best of the afternoon in my opinion. Didn’t expect that, but after the influx of Bing ads surrounding their launch, it certainly seemed like Google had to do something mainstream. There you go. Sounds like they did plenty of preliminary testing on their own network, so I’m not surprised that they decided to go for the big game. Only wish they went all out like some of the others and had more than that one ad spot.

By: johhny

johhny — Sun, 07 Feb 2010 01:32:59 +0000

That’s almost exactly how I use Google, and notice how it has pretty much abstracted ‘spelling’ from the ask/answer flow. I wonder how k-12 and even college students study, acquire research these days. I graduated college in 1996, so the web wasn’t a robust knowledge base with such great semantic functions like today. I had to go to the “liberry”!

By: Mark

Mark — Tue, 26 Jan 2010 16:06:19 +0000

@hubert I would be surprised if nobody does step up and take them on. I think Bing was the first of many to attempt. I’d give it 10 years and I think they will be overthrown (don’t quote me… just a theory)

By: TheRECoach

TheRECoach — Mon, 25 Jan 2010 18:48:43 +0000

Love a simple, but direct post John. Even Google understands where it needs help, and I think this simple 60sec spot says a ton about how Google (and other fine Search Engines of course) can help simplify our life. I use Google everyday to eductae and inform myself. Used properly, it won’t be hazardous to your health @TheRECoach

By: Hubert Miles

Hubert Miles — Mon, 25 Jan 2010 17:26:29 +0000

I really don’t expect any other companies to step up and really take on Google and until that happens I don’t see public perdeption changing much.

By: Norbert Mayer-Wittmann

Norbert Mayer-Wittmann — Mon, 25 Jan 2010 09:21:42 +0000

Do you suppose 2010 will be the year that all the world realizes that Google is just a brand name?

nmw

By: JG

JG — Mon, 25 Jan 2010 06:36:26 +0000

but so far I've only seen product marketing for Adwords or Android. This is the first time I've seen a real ad for Google.com search.

John, you apparently missed this branded play from 2005:

http://www.pbs.org/wgbh/nova/funders/google.html

Here's the direct link to the 15-second pure branded Google self-advertisement:

http://www.pbs.org/wgbh/nova/funders/google_q_220.html