Comments on: Why Did Google Buy AdMob? http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php?utm_source=rss&utm_medium=rss&utm_campaign=why_did_google_buy_admob Thoughts on the intersection of search, media, technology, and more. Thu, 16 May 2013 04:38:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Klima http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3420 Klima Fri, 13 Nov 2009 19:57:49 +0000 http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3420 <p>Thank you Jenkins. Good idea!</p> Thank you Jenkins. Good idea!

]]> By: jenkins http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3419 jenkins Thu, 12 Nov 2009 21:00:46 +0000 http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3419 <p>Eric Schmidt said why: Scale. They already have their ad code on thousands of apps. You cannot use much of the data on the iPhone platform. It's just scale, plain and simple.</p> Eric Schmidt said why: Scale. They already have their ad code on thousands of apps. You cannot use much of the data on the iPhone platform. It’s just scale, plain and simple.

]]> By: Thomas Schmitz http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3418 Thomas Schmitz Wed, 11 Nov 2009 16:51:59 +0000 http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3418 <p>Personally, I Think Google bought the next Google...on the paid side of the equation. Visually, mobile is a small space. That means AdMob style ads, which dominate monetized real estate, will contend to become the dominant monetization method. This should pay-off in droves.</p> Personally, I Think Google bought the next Google…on the paid side of the equation. Visually, mobile is a small space. That means AdMob style ads, which dominate monetized real estate, will contend to become the dominant monetization method. This should pay-off in droves.

]]> By: haber http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3417 haber Wed, 11 Nov 2009 15:26:31 +0000 http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3417 <p>These words already in the google search engine a few of the most desired word</p> These words already in the google search engine a few of the most desired word

]]> By: nadzent aka SEMChick http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3416 nadzent aka SEMChick Wed, 11 Nov 2009 14:20:45 +0000 http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3416 <p>Exactly. I Tweeted the same idea yesterday. This is Google's typical MO. It's always about the data. I once had a conversation with a long-time Googler who said the company already has access to so much data that they can't possibly parse through it all and that it was one of the biggest challenges they faced as a company. But just having the data puts them ahead of everyone else. It's about control.</p> Exactly. I Tweeted the same idea yesterday. This is Google’s typical MO. It’s always about the data. I once had a conversation with a long-time Googler who said the company already has access to so much data that they can’t possibly parse through it all and that it was one of the biggest challenges they faced as a company. But just having the data puts them ahead of everyone else. It’s about control.

]]> By: jenkins http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3415 jenkins Wed, 11 Nov 2009 13:56:18 +0000 http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3415 <p>It's ad serving scale, too. AdMob beat Google in terms of ads served on iPhone apps and mobile in general. The data is important but scale is even more important to Google.</p> It’s ad serving scale, too. AdMob beat Google in terms of ads served on iPhone apps and mobile in general. The data is important but scale is even more important to Google.

]]> By: Ouriel http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3414 Ouriel Wed, 11 Nov 2009 05:46:05 +0000 http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3414 <p>Yep John</p> <p>this is precisely what i blogged about yesterday + a couple of other things. Google owns the iPhone second most important revenue line for developers after paid apps..(access to developer)</p> <p><a href="http://ouriel.typepad.com/myblog/2009/11/iphone-apple-owns-the-billing-google-advertising.html" rel="nofollow">http://ouriel.typepad.com/myblog/2009/11/iphone-apple-owns-the-billing-google-advertising.html</a> </p> Yep John

this is precisely what i blogged about yesterday + a couple of other things. Google owns the iPhone second most important revenue line for developers after paid apps..(access to developer)

http://ouriel.typepad.com/myblog/2009/11/iphone-apple-owns-the-billing-google-advertising.html

]]> By: David Bridges http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3413 David Bridges Wed, 11 Nov 2009 03:52:35 +0000 http://battellemedia.com/archives/2009/11/why_did_google_buy_admob.php#comment-3413 <p>I was thinking the exact same thing. Except I accidentally left out a Droid. You cleared it up for me.</p> I was thinking the exact same thing. Except I accidentally left out a Droid. You cleared it up for me.

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