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Twitter Incorporates Retweeting (Beta Launch)

By - November 06, 2009

Saw this greeting me whilst on today (gotta love WiFi on a plane):

Screen shot 2009-11-06 at 12.27.35 PM.png

Nice to see Twitter rolling out so many new things, like Lists, which seems to be taking off (though I find the lack of a discovery interface vexing, for now).

Retweeting is integrated in an elegant way, tweets that have been retweeted have a little cycled arrow icon, which identifies tweets that folks you’ve followed have retweeted. Another signal (as are Lists) that Twitter will be able to use as core data to drive its unique value. Watch that space, it’s where Twitter will win (or lose).

Screen shot 2009-11-06 at 12.29.01 PM.png

Twitter also added the ability to retweet any tweet from within, as you can see in the bottom left of the pic below. No doubt this is all already in the API, as Lists was when it rolled out.

Screen shot 2009-11-06 at 12.44.34 PM.png

Now, why does all this matter? Well, it helps Twitter, as I already said, by providing the company with very valuable core data about what people find worthy of attention. And signals of attention are gold in a data driven platform like Twitter. Secondly, it addresses the continuing problem of discovery – seeing what has been retweeted helps people find others who might be worth following.

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7 thoughts on “Twitter Incorporates Retweeting (Beta Launch)

  1. Scott says:

    it’s about time!!

  2. Scott says:

    It’s about time one of the most commonly used “features” of Twitter is incorporated in!!

  3. Now it’s time to build up your followers, you will want to go out and find people who can use your products or services. There are two simple ways I suggest that you do this. 1. Example: If you are in the beauty business, go to your competitors and follow the people that are following them. 2.Or you can go to and search for people that are searching for what you have by using keywords that relate to your business.

  4. Webalista says:

    I always thought it funny that Twitter never got in on this, considering the amount of Retweet’d stuff there is out there.

    Does smell a little of advertising though, I can imagine Twitter integrating ads into the retweets.

    Mind you it is free and popular they have to make money some how!

    Cool blog BTW.

  5. haber says:

    Twitter I think a very successful project. Although most recently a team eksikleride if I think they will restock very successful team. This is so great success as soon as they catch.

  6. Doug says:

    Your contact link at the bottom of the page results in an error page.

  7. Kathy Gill says:

    John, in the short-run, be beta-users should be cautious about the RT feature because many third party clients aren’t rendering the tweets. At least two iPhone apps are (Tweetie2 and Tweetelator) but Tweetdeck and others aren’t.