free html hit counter Not a Fun First Half for Adland | John Battelle's Search Blog

Not a Fun First Half for Adland

By - September 09, 2009

Nielsen’s first half Y/Y comparison numbers came out for the ad industry yesterday, and as one might expect, they were not pretty. The Web did not escape unscathed. SAI has a nice chart, reproduced here.

chart neilsen SAI.gif

Update: Comscore Chair Gian Fulgoni notes that this data does not include display ads with search, CPC or CPA model…

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    yup, nothing new here. but i wonder if ad spending for the likes of Hulu fit in the tv categories or in the internet?