free html hit counter Not a Fun First Half for Adland - John Battelle's Search Blog

Not a Fun First Half for Adland

By - September 09, 2009

Nielsen’s first half Y/Y comparison numbers came out for the ad industry yesterday, and as one might expect, they were not pretty. The Web did not escape unscathed. SAI has a nice chart, reproduced here.

chart neilsen SAI.gif

Update: Comscore Chair Gian Fulgoni notes that this data does not include display ads with search, CPC or CPA model…

Related Posts Plugin for WordPress, Blogger...

One thought on “Not a Fun First Half for Adland

  1. Busted Keys says:

    yup, nothing new here. but i wonder if ad spending for the likes of Hulu fit in the tv categories or in the internet?