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	<title>Comments on: It May Be Free, But It&apos;s Sure As Hell Underwritten</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Eric Etheridge</title>
		<link>http://battellemedia.com/archives/2009/06/it_may_be_free_but_its_sure_as_hell_underwritten.php#comment-4082</link>
		<dc:creator>Eric Etheridge</dc:creator>
		<pubDate>Wed, 01 Jul 2009 15:20:57 +0000</pubDate>
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		<description>&lt;p&gt;&quot;Free, of course, doesn&#039;t come without a business model.&quot;&lt;/p&gt;

&lt;p&gt;Uh, isn&#039;t the whole point of Anderson&#039;s book how to make a business model out of free? &lt;/p&gt;

&lt;p&gt;Here he is back in September last year laying out his three models of free, where #2 is  &quot;the media business model, ranging from free-to-air broadcast radio and television to all ad-supported content online today&quot;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.longtail.com/the_long_tail/2008/09/the-three-kinds.html&quot; rel=&quot;nofollow&quot;&gt;http://www.longtail.com/the_long_tail/2008/09/the-three-kinds.html&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>&#8220;Free, of course, doesn&#8217;t come without a business model.&#8221;</p>
<p>Uh, isn&#8217;t the whole point of Anderson&#8217;s book how to make a business model out of free? </p>
<p>Here he is back in September last year laying out his three models of free, where #2 is  &#8220;the media business model, ranging from free-to-air broadcast radio and television to all ad-supported content online today&#8221;</p>
<p><a href="http://www.longtail.com/the_long_tail/2008/09/the-three-kinds.html" rel="nofollow">http://www.longtail.com/the_long_tail/2008/09/the-three-kinds.html</a></p>
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		<title>By: Matt Rod</title>
		<link>http://battellemedia.com/archives/2009/06/it_may_be_free_but_its_sure_as_hell_underwritten.php#comment-4081</link>
		<dc:creator>Matt Rod</dc:creator>
		<pubDate>Wed, 01 Jul 2009 07:04:51 +0000</pubDate>
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		<description>&lt;p&gt;This is quite amusing ... (!)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>This is quite amusing &#8230; (!)</p>
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