Seth has a funny interpretation of what “Bing” stands for: But It’s Not Google. This is a week old post, but I was just catching up on my reading. The rest of his post, however, strikes me as not quite right. In it he says:
The problem, as far as I can tell, is that it is trying to be the next Google. And the challenge for Microsoft is that there already is a next Google. It’s called Google.
I actually don’t think Microsoft is trying to out-Google Google with Bing. I think it’s trying to build a different kind of search application, one that sits on top of commodity search and helps people make decisions in a new way. Done right, this totally breaks the AdWords model that has driven search so far. To me, that is a very big step in a new direction, and one that Google cannot afford to make.