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	<title>Comments on: Blind Search Site &#8211; Bing, Yahoo, Or Google?</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: steveballmer</title>
		<link>http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4216</link>
		<dc:creator>steveballmer</dc:creator>
		<pubDate>Fri, 31 Jul 2009 01:33:40 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4216</guid>
		<description>&lt;p&gt;You guys may have heard in the media today that I said the Microsoft will commit up to 10% of it&#039;s profits to developing our search and web resources, the key component being Bing.com. Why they think this is such a big deal is a mystery to me; I&#039;m only talking about 2-3 billion dollars a year. What they should be asking is, &quot;What does Steve plan to do with the other 90%?&quot;&lt;br /&gt;
Well, just let me say it this way, &quot;There&#039;s more stuff out there than the internet!&quot;&lt;br /&gt;
I&#039;m talking: Theme Parks (VistaWorld anybody?), Circuses, computerized furniture stores, Casinos, Malls, Toys, Food, Health spas like my personal one back at the office where I am WELL attended to!&lt;br /&gt;
Think BIGGER people! The Internet is not enough!&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>You guys may have heard in the media today that I said the Microsoft will commit up to 10% of it&#8217;s profits to developing our search and web resources, the key component being Bing.com. Why they think this is such a big deal is a mystery to me; I&#8217;m only talking about 2-3 billion dollars a year. What they should be asking is, &#8220;What does Steve plan to do with the other 90%?&#8221;<br />
Well, just let me say it this way, &#8220;There&#8217;s more stuff out there than the internet!&#8221;<br />
I&#8217;m talking: Theme Parks (VistaWorld anybody?), Circuses, computerized furniture stores, Casinos, Malls, Toys, Food, Health spas like my personal one back at the office where I am WELL attended to!<br />
Think BIGGER people! The Internet is not enough!</p>
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		<title>By: gram</title>
		<link>http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4215</link>
		<dc:creator>gram</dc:creator>
		<pubDate>Wed, 15 Jul 2009 20:12:48 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4215</guid>
		<description>&lt;p&gt;Bing certainly has some ground to cover! I found this review too, gives some features that are exclusive to bing&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.expertsem.com/2009/06/04/bingcom-a-local-search-review/&quot; rel=&quot;nofollow&quot;&gt;http://www.expertsem.com/2009/06/04/bingcom-a-local-search-review/&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Bing certainly has some ground to cover! I found this review too, gives some features that are exclusive to bing</p>
<p><a href="http://www.expertsem.com/2009/06/04/bingcom-a-local-search-review/" rel="nofollow">http://www.expertsem.com/2009/06/04/bingcom-a-local-search-review/</a></p>
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		<title>By: Pocketsurfer</title>
		<link>http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4214</link>
		<dc:creator>Pocketsurfer</dc:creator>
		<pubDate>Fri, 12 Jun 2009 17:03:49 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4214</guid>
		<description>&lt;p&gt;The success so far of Microsoft’s new search engine Bing depends on which numbers you look at. Different sources claim that Bing is still growing, has lost traffic, or has leveled off. Some say Bing is already ahead of Yahoo, while others say that was temporary. I don’t know which set of figures is true&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>The success so far of Microsoft’s new search engine Bing depends on which numbers you look at. Different sources claim that Bing is still growing, has lost traffic, or has leveled off. Some say Bing is already ahead of Yahoo, while others say that was temporary. I don’t know which set of figures is true</p>
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		<title>By: Servizi Fotografici</title>
		<link>http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4213</link>
		<dc:creator>Servizi Fotografici</dc:creator>
		<pubDate>Wed, 10 Jun 2009 21:33:38 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4213</guid>
		<description>&lt;p&gt;Bing might steal some market from google at this initial stage. But in the long term it will lose all, and even more if MS does not add something really innovative.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Bing might steal some market from google at this initial stage. But in the long term it will lose all, and even more if MS does not add something really innovative.</p>
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		<title>By: sesli chat</title>
		<link>http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4212</link>
		<dc:creator>sesli chat</dc:creator>
		<pubDate>Wed, 10 Jun 2009 05:06:49 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4212</guid>
		<description>&lt;p&gt;Thank you very much.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Thank you very much.</p>
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		<title>By: Free Freebies</title>
		<link>http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4211</link>
		<dc:creator>Free Freebies</dc:creator>
		<pubDate>Wed, 10 Jun 2009 02:23:26 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4211</guid>
		<description>&lt;p&gt;i just bought a bunch of microsof stock I hope they rock&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>i just bought a bunch of microsof stock I hope they rock</p>
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		<title>By: Craig Scott</title>
		<link>http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4210</link>
		<dc:creator>Craig Scott</dc:creator>
		<pubDate>Tue, 09 Jun 2009 17:28:47 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4210</guid>
		<description>&lt;p&gt;Regardless, its great marketing! Taking a page from the old Pepsi challenge. I love it.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Regardless, its great marketing! Taking a page from the old Pepsi challenge. I love it.</p>
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		<title>By: Ted Howard</title>
		<link>http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4209</link>
		<dc:creator>Ted Howard</dc:creator>
		<pubDate>Mon, 08 Jun 2009 21:12:33 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4209</guid>
		<description>&lt;p&gt;The more interesting tests are when you get the 10 blue links and put a random branding on it. Put Google&#039;s results in Bing&#039;s results page and put Bing&#039;s results in a Google results page. &lt;br /&gt;
I believe that Google recently stated that they have done this and that they found that objective relevance was about equal. Some demographics tended to self-report that results in Google&#039;s branding were more relevant regardless of which search engine the results came from. (By &#039;self-report&#039; I mean &quot;I feel that this one was best.&quot; versus metrics regarding search success)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>The more interesting tests are when you get the 10 blue links and put a random branding on it. Put Google&#8217;s results in Bing&#8217;s results page and put Bing&#8217;s results in a Google results page. <br />
I believe that Google recently stated that they have done this and that they found that objective relevance was about equal. Some demographics tended to self-report that results in Google&#8217;s branding were more relevant regardless of which search engine the results came from. (By &#8216;self-report&#8217; I mean &#8220;I feel that this one was best.&#8221; versus metrics regarding search success)</p>
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		<title>By: JG</title>
		<link>http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4208</link>
		<dc:creator>JG</dc:creator>
		<pubDate>Mon, 08 Jun 2009 20:59:55 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4208</guid>
		<description>&lt;p&gt;I feel like we&#039;ve had this discussion a number of times over the past half decade.  And there are two issues that really need to be addressed:&lt;/p&gt;

&lt;p&gt;(A) A proper &quot;relevance-only&quot; evaluation of just the quality of the results needs to be done.  To do this, we need hundreds of independent users, tens of thousands of queries, and the full buy-in of all the major search engines, to consent to the rules of the evaluation.  Most search engines, Google included, are unwilling to submit to such external tests.  Sure, they do this sort of testing internally all the time.  But no one seems to be willing to do it, externally.&lt;/p&gt;

&lt;p&gt;(B) No matter what the &quot;average&quot; performance of each search engine is, what I as a user need is some sort of measurement about how well each search engine works for the queries that &lt;i&gt;I&lt;/i&gt; do.  Think of this as &quot;personalized&quot; search engine performance metrics.  What we really need to see is a standardized set of data primitives along the lines of &quot;how many queries did I do, that were successful (I clicked something).  What were the ranks of the things I clicked?  How many queries did I do that were unsuccessful (nothing clicked).  How many times did I have to reformulate my query, in order to turn an unsuccessful attempt into a successful one?&lt;/p&gt;

&lt;p&gt;Now, once these metrics are defined, they need to be &lt;i&gt;open&lt;/i&gt;, meaning that I can download all my data from a search engine.  Not just my query history data.  But the full set of interactions, clicks, etc.  All the statistics in and around my data.&lt;/p&gt;

&lt;p&gt;And then all the search engines need to make this same data available.  Then, and only then, will the user really be able to see how well a particular search engine works for them. Not through &quot;gut feelings&quot;, but through real, sustained, direct measurement.&lt;/p&gt;

&lt;p&gt;This was a theme at the recent O&#039;Reilly eTech conference: It&#039;s only when the user has the power to measure, and capture those measurements, that real change and consciousness can occur.  &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I feel like we&#8217;ve had this discussion a number of times over the past half decade.  And there are two issues that really need to be addressed:</p>
<p>(A) A proper &#8220;relevance-only&#8221; evaluation of just the quality of the results needs to be done.  To do this, we need hundreds of independent users, tens of thousands of queries, and the full buy-in of all the major search engines, to consent to the rules of the evaluation.  Most search engines, Google included, are unwilling to submit to such external tests.  Sure, they do this sort of testing internally all the time.  But no one seems to be willing to do it, externally.</p>
<p>(B) No matter what the &#8220;average&#8221; performance of each search engine is, what I as a user need is some sort of measurement about how well each search engine works for the queries that <i>I</i> do.  Think of this as &#8220;personalized&#8221; search engine performance metrics.  What we really need to see is a standardized set of data primitives along the lines of &#8220;how many queries did I do, that were successful (I clicked something).  What were the ranks of the things I clicked?  How many queries did I do that were unsuccessful (nothing clicked).  How many times did I have to reformulate my query, in order to turn an unsuccessful attempt into a successful one?</p>
<p>Now, once these metrics are defined, they need to be <i>open</i>, meaning that I can download all my data from a search engine.  Not just my query history data.  But the full set of interactions, clicks, etc.  All the statistics in and around my data.</p>
<p>And then all the search engines need to make this same data available.  Then, and only then, will the user really be able to see how well a particular search engine works for them. Not through &#8220;gut feelings&#8221;, but through real, sustained, direct measurement.</p>
<p>This was a theme at the recent O&#8217;Reilly eTech conference: It&#8217;s only when the user has the power to measure, and capture those measurements, that real change and consciousness can occur.  </p>
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		<title>By: Amazing Jimmmy</title>
		<link>http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4207</link>
		<dc:creator>Amazing Jimmmy</dc:creator>
		<pubDate>Mon, 08 Jun 2009 19:10:38 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2009/06/blind_search_site_-_bing_yahoo_or_google.php#comment-4207</guid>
		<description>&lt;p&gt;Very amazing web site search engine vote ! i am 20 search recent result 9 Google , 4 Bing, 7 Yahoo...&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Very amazing web site search engine vote ! i am 20 search recent result 9 Google , 4 Bing, 7 Yahoo&#8230;</p>
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