Comments on: The Paid Search Share Slide http://battellemedia.com/archives/2009/05/the_paid_search_share_slide.php?utm_source=rss&utm_medium=rss&utm_campaign=the_paid_search_share_slide Thoughts on the intersection of search, media, technology, and more. Wed, 19 Jun 2013 11:42:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: gian fulgoni http://battellemedia.com/archives/2009/05/the_paid_search_share_slide.php#comment-4319 gian fulgoni Fri, 15 May 2009 15:17:45 +0000 http://battellemedia.com/archives/2009/05/the_paid_search_share_slide.php#comment-4319 <p>Readers might be interested in comScore's related blog post:<br /> <a href="http://blog.comscore.com/2009/05/longer_search_queries_driving.html" rel="nofollow">http://blog.comscore.com/2009/05/longer_search_queries_driving.html</a></p> Readers might be interested in comScore’s related blog post:
http://blog.comscore.com/2009/05/longer_search_queries_driving.html

]]> By: kh http://battellemedia.com/archives/2009/05/the_paid_search_share_slide.php#comment-4318 kh Fri, 15 May 2009 13:28:22 +0000 http://battellemedia.com/archives/2009/05/the_paid_search_share_slide.php#comment-4318 <p> Brand new way to Explode Your PayPal for FREE</p> <p>Get Easy Method to Explode Your PayPal Account with Unlimited Payment Instantly FREE like below!This is not JOKE!<br /> We have very unique method to earn unlimited cash Instantly To Your PayPal Account .<br /> This is very easy and available for all people around the world without any skill needed.</p> <p>Free to Join and Absolutely No Risk!<a href="http://buxto.me/?bux=1064" rel="nofollow">Get Bux Now... Click here!</a><br /> </p> Brand new way to Explode Your PayPal for FREE

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]]> By: Richard Zwicky http://battellemedia.com/archives/2009/05/the_paid_search_share_slide.php#comment-4317 Richard Zwicky Fri, 15 May 2009 08:44:43 +0000 http://battellemedia.com/archives/2009/05/the_paid_search_share_slide.php#comment-4317 <p>It would be interesting to report on this number in relation to the overall number of searches. While paid might decline in relation to organic, that does not mean it's a decline in actual paid traffic. Organic might just be growing faster overall. For example, with the growth of mobile, there are less paid search ads on mobile devices, hence less clickthroughs.</p> <p>What this growth does reflect is an added urgency on the part of companies to establish an organic search strategy, and to measure, monitor, report on, and value relevant organic traffic.</p> <p> </p> It would be interesting to report on this number in relation to the overall number of searches. While paid might decline in relation to organic, that does not mean it’s a decline in actual paid traffic. Organic might just be growing faster overall. For example, with the growth of mobile, there are less paid search ads on mobile devices, hence less clickthroughs.

What this growth does reflect is an added urgency on the part of companies to establish an organic search strategy, and to measure, monitor, report on, and value relevant organic traffic.

]]> By: AMM1984 http://battellemedia.com/archives/2009/05/the_paid_search_share_slide.php#comment-4316 AMM1984 Thu, 14 May 2009 21:03:54 +0000 http://battellemedia.com/archives/2009/05/the_paid_search_share_slide.php#comment-4316 <p>This data is far too vague to be taken seriously.</p> <p>1.) Paid listings decreasing at the expense of organic traffic?</p> <p>Not necessarily, in tough times its nice to have the double presence but it isnt always necessary. Especially if you can get the click for free through organic. This is bad news to google, not me. God forbid they start making less money like the rest of us out there.</p> <p>Retail & travel are obviously down... its a recession. I could have told you that without this information. Id like to see the spikes in foreclosure and bankruptcy.</p> <p>Id disagree that this is a result of smaller marketing budgets. Id argue that there are several factors at play.</p> <p>1.) Education is up because of people looking to secure their jobs or find one since they are becoming so sparse.</p> <p>2.) Not all advertisers are cutting budgets. For many companies now is the time to remain visible or die.</p> <p>3.) The total number of referrals can be down but frankly, I only care about referrals directly related to my inventory of products, content, website ect.</p> This data is far too vague to be taken seriously.

1.) Paid listings decreasing at the expense of organic traffic?

Not necessarily, in tough times its nice to have the double presence but it isnt always necessary. Especially if you can get the click for free through organic. This is bad news to google, not me. God forbid they start making less money like the rest of us out there.

Retail & travel are obviously down… its a recession. I could have told you that without this information. Id like to see the spikes in foreclosure and bankruptcy.

Id disagree that this is a result of smaller marketing budgets. Id argue that there are several factors at play.

1.) Education is up because of people looking to secure their jobs or find one since they are becoming so sparse.

2.) Not all advertisers are cutting budgets. For many companies now is the time to remain visible or die.

3.) The total number of referrals can be down but frankly, I only care about referrals directly related to my inventory of products, content, website ect.

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