I’m in the air on the way to the CM Summit, which FM hosts in New York Monday and Tuesday. The conference is sold out, but you can follow it via the #cmsummit search on Twitter. From my opening notes:
- Extraordinary content. Five conversations: A leader thinker in the VC world and investor in Twitter, the man responsible for Microsoft’s advertising strategy, the woman who faced the press on behalf of the White House as the entire media world shifted to digital, a chief marketer at Intel charged with moving billions to digital, and the founder and CEO of one of the largest social networks in the world.
- A focus on case studies, as promised. Cases from some of the biggest brands and most interesting thinkers in media, from GE, P&G, Amex, Microsoft, Google, and many more.
- And a few curveballs, new technologies and companies that will open our minds to new approaches to marketing, media and beyond…
Posting will be light here, as it has been for the past week. I’m heading to LA after three days in NYC to speak at my old high school graduation. It’s very hard to believe it’s been 26 years since that day for me. Wow.