Comments on: One Thing Google IS Doing With Twitter

By: Vertical Return

Vertical Return — Thu, 09 Apr 2009 15:24:16 +0000

The thought of contextual advertising for stream-of-consciousness microblogging makes me curious how the actual implementation would play out.

By: dış cephe

dış cephe — Mon, 06 Apr 2009 15:54:03 +0000

Great concept.Thanks.

By: Gazete

Gazete — Mon, 06 Apr 2009 12:08:55 +0000

This is an interesting concept, and it's refreshing to see this level of transparency in paid placements. It brings to bear a couple questions... 1) the quality of the content is going to determine the impact and ROI, and since many tweets tend to be cryptic at best, the return on this campaign may be questionable after the halo of novelty wears off. 2) Tweet streams typically consist of a number of retweets and replies; are copyright and permission issues being taken into account? Does an individual's engagement in conversation w/ a brand on Twitter give the brand the right to use that conversation in it's advertising?

By: Lee Baler

Lee Baler — Mon, 06 Apr 2009 04:16:57 +0000

Thanks for posting John. I believe a lot of marketers are going to be worried if conversational marketing comes to the inevitable fruition you spell out in your posts. One of the items we bank on is it takes a while to build up relevancy within the classic 'static' engines. In essence, we can buy some time because it takes a while for the more real time topics to come to the top of search results assuming there's other relevant content about our brand that people have seen and clicked on in the past.

Even those brands which are trying to be progressive about conversations online are typically not well equipped to deal with the real time changes that would take place in conversational search.

It may be inevitable but as marketers begin to understand this fundamental shift in what is and was a very safe digital channel, their collective feelings towards search may begin to waver. How that would posaibly change budget allocation I don't pretend to know but I do believe they wouldn't be pumped to know it was entwined with a heavy dose of user initiated brand feedback.

By: Martin Wright

Martin Wright — Sun, 05 Apr 2009 21:54:45 +0000

Google don't need to make a deal with Twitter to benefit from selling ads alongside tweets. As Twitter Search has an API and Adsense can be placed on any page, Google should leave content producers to do their work for them as with Twitseek.

By: Adrien

Adrien — Sun, 05 Apr 2009 12:16:48 +0000

Google are so big, but think about little project like exalead or the new mooveOn.net

By: firma rehberi

firma rehberi — Sun, 05 Apr 2009 06:31:31 +0000

Thank You..

By: Karl Foxley

Karl Foxley — Sat, 04 Apr 2009 14:28:13 +0000

I read that a company (I can't remember the name) is the first customer to combine Twitter with the Adsense network. If I remember correctly, the last 5 tweets of the advertiser will be seen across Google's Adsense network as Adsense Ads.

So was that an April fools?

Thanks for sharing.

Karl

By: Paola

Paola — Fri, 03 Apr 2009 17:14:45 +0000

It’s a joke but they say rss feeds with a twitter search query is definitely relevant content.

By: Catharine P. Taylor

Catharine P. Taylor — Fri, 03 Apr 2009 17:07:49 +0000

Ad Age has more detail on this:

http://adage.com/digital/article?article_id=135758

and to be completely self-serving, here's my mind-blowingly wonderful post connecting all these dots:

http://industry.bnet.com/media/10001573/google-buying-twitter-rumor-highlights-twitters-business-model/