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New SMB Post: Cultivate That Garden

By - April 10, 2009

Over at the HP SMB marketing site, my second post is up. Now, for most of you, this stuff will not be particularly new, but it’s good to recall that just 42% of all SMBs have websites, and most of those are not particularly social in nature. From my post:

Most small business websites are not very good. That means you have a chance to really stand out. And that’s a huge competitive advantage.

At this point you’re probably rolling your eyes and saying “Yeah, right. Now I have to spend thousands of dollars making something that’s just going to break in a few months, and then I’ll have to pay another grand to fix it.”

Not true. With small business and the web, the best way to start is to start small, and start social. Your business is a network of relationships – between vendors, clients, colleagues, and co workers. So instead of worrying about boiling your website ocean, trying simmering the social seas instead.

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11 thoughts on “New SMB Post: Cultivate That Garden

  1. I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

  2. I have always been a huge believer of the small business website. Comparatively cheaper than traditional marketing it will always bring in some kind of additional traffic. Then there are businesses such as ours which solely web driven where online presence is a must.

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  3. George Huger says:

    I agree wholeheartedly. I’m amazed when a local business allows 3rd party sites to rank first for their business name, simply because they don’t have a real web presence.

    Anyone with the savvy to run a business can surely maintain a blog, and as you said so few small businesses are doing so that the ROI is amazing.

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