This is a placeholder of sorts, but I have a long piece in me about the idea of “contentsense” – content on a website that reorganizes itself around your declared intent – a search refer, behavioral cookie data, etc. it’s close to being a reality (some argue it’s here) and it’s driven by a nuanced ballet with Adsense, or its functional equivalent. The idea has been with me for a long time, but a meeting earlier this week with an entrepreneur from Holland who has worked here and abroad really drove it home, as did my earlier discussions with Demand Media. More soon…
This is a fascinating post from Google on how we track data on search results.
I think we as an industry (social media, new forms of digital media) need to do a better job of proving the engagement we all know exists online. It’s presumed in television (and there’s tons of research to back it up). We need to do more, and a better job, of showing the impressive engagement of online.
Over and over, I’ve written about new interfaces to search. Google’s recent introduction of Latitude gets us closer. A few snippets and thoughts:
First, the big type on Google’s site says this: “See where your friends are on a map.” I don’t know about you, but it sure sounds like something Facebook should have done first. Maybe they have and I missed it? Just a thought.
Second, to sign up, you just put in your phone number. Neat, huh? Yes, it sure is – for Google, which wants to build a big database of mobile numbers for, oh, about a million different reasons.
Third, if you look at how the service works (see screen shot), what does it look like? Yep, it sure does look like Twitter, don’t it? Sure does.
Fourth, if you don’t think there is a business model here, you’re not paying attention. Location + personal data + friend network + AdWords = major commerce and marketing opportunity.
Facebook, Twitter, and Google are all circling this model. First to act like a media company wins.
While I was out, much news has broken in our world. Yahoo, for example, launched an experiment called “Search Pad.” From their corporate post:
(Search Pad is) a new feature we’re testing on Yahoo! Search that helps you keep track of websites and take notes whenever you do research online. It intelligently understands when you’re in research mode and, if you choose, collects information about the sites you visit. You can create research documents with saved websites, edit and reorder your personal notes, and share them with friends. No more handwritten scrawls, Post-Its or scattered documents. And you can access them from wherever you are.
Also, a Q&A with the man behind the TweetNews mashup, Vik Singh, architect of the Yahoo! Search BOSS team.
I was looking for MSFT Live search earlier today for some research. Dumb ol’ me, I typed “livesearch” into my browser. Yow. I got this.
I can only imagine the purpleness of Ballmer as he trys to negotiate the domain squatter out of this domain! I wonder what the price would be?
NB: My favorite video of Steve. I loved our conversation at Web 2:
Speaking at a business school, former AOL honcho Bob Pittman said:
“Television is still America’s hobby. … I don’t think there’s a chance that the Internet is going to replace television,” he said. “It’s not going away, it’s still the most persuasive of all media.
“Internet video is usually about three minutes long and is either wildly entertaining or wildly informative, but it’s not doing the same thing as television.”
Well, no. The Internet won’t kill video. It’ll just eat it entirely, assimilate it, and turn it into a function of the web. Once television becomes an application of the web, it’ll be much, much better. I for one can’t wait.