Last year at this time I posted on the IAB conference, the first of its kind (I am on the IAB Board). It's interesting to see what has happened in a year. First off, the conference moved from Scottsdale to Orlando, which I must admit is not my favorite…
Last year at this time I
posted on the IAB conference, the first of its kind (I am on the IAB Board). It’s interesting to see what has happened in a year. First off, the conference moved from Scottsdale to Orlando, which I must admit is not my favorite city but does handle conferences well. Second, despite the very deep recession, the conference was sold out, and folks actually came, about 500 or so. The crowd is good, and while it’s not a party, it has the feeling of comrades in arms, which honestly we could all use more of these days.
And third, the content, for the most part, is pretty darn good. (Even, I hope, my panel on social media, which I really enjoyed and learned a lot while running).
Last year, the talk of the conference was the Yahoo/Microsoft deal, and whether Jerry Yang, who was slated to speak, would cancel due to it. He showed, with his then-president Sue Decker, but they gave a presentation on Yahoo’s publishing strategy that was muddy and left many scratching their heads (including me: Yahoo Is Opening Up, But What’s The Big Vision?).
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