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I Want Shoes That Look Like THIS – I Plan to Link to New Search Tools Again

By - December 06, 2008

Shoe Search

I’ve decided to start linking to new stuff in search that gets sent to me again, but be forewarned – I won’t be able to give it a full grokking. That said, a lot of new stuff has landed in my inbox, and it always bums me out to have to say “sorry guys I don’t have time.” So from now on, if something catches my eye, I’m going to link to it and give a (very) brief overview. If anyone out there wants to send me stuff, go right ahead, and know that whatever you mail to me I may borrow from to describe whatever it is you’ve built.

First up is Modista. It comes from Berkeley (GO BEARS) so perhaps that’s what tipped it for me. From the email:

We are two computer science Ph.D. students at UC Berkeley, and we’d like to tell you about our project.

Modista applies visual search to online shopping, but it’s very different from We use the technology to enable product discovery, so users can browse huge inventories quickly and effectively. It fundamentally changes the user experience: rather than navigating text-based menus and scrolling through lists of results, you can simply rely on your visual intuition.

As we all know, our ability to sort massive amounts of information using our visual cortex far outstrips our ability to sort using textual analysis. I really like this tool, but the real test is whether my wife will!

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3 thoughts on “I Want Shoes That Look Like THIS – I Plan to Link to New Search Tools Again

  1. Yes, Go Bears. Nice win for us today.

    I agree, here’s to visual search.

    Piximilar is another good one:

    . . . with a very cool demo to make the point:

  2. rc says:


    I played with it and thought it was super useful and kind of addictive. In a few clicks I ended up with my favorite brand of shoes.

    Then I got my wife to take a look. She said “This is not at all how I shop. This was made by a man. This is worthless.”

    And she left the room.

    Well, I thought it was cool. Hey Cal guys, my suggestion is that you add a way to have fewer items per page, but have each one be larger, so that you can more easily tell the different between items.

  3. Vic Berggren says:

    Check closer… this looks like an affiliate marketing site.

    My http debugger showed a route that went to which bounced to