free html hit counter November 2008 - Page 3 of 4 - John Battelle's Search Blog

Google Voice Search

By - November 18, 2008

Readers of this site will recall my ongoing insistence that voice will be the new search interface (and honestly, the next interface for much of the web). Earlier this week, a step toward that reality was taken by Google. It’s going over well. From Cnet:



The new voice-activated Google Mobile app for the iPhone is finally here. Whatever the reason for the delay, it was worth the wait. As we wrote last week, the search app knows when you bring the phone to your face to speak into it. It beeps, you talk, and it executes a Google search on what you said.



Previous coverage of voice search on Searchblog.

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What Do You Wish You Could Do?

By - November 17, 2008

Wish

I’m fascinated by this question, spurred by a dialog with James Gross, one of our many stars at FM. As I tweeted:

“What can’t we do that we wish we could? IE, before YouTube/Flickr, we wished we could upload/share our video/photos easily.”

Yang To Leave CEO Post at Yahoo

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News flash, more to come.

In this interview, I ask Yang why he’d want to stay as CEO. The interview as widely cited as evidence he should leave. I for one have a lot of respect for what Jerry has been trying to do, but can only imagine he’s feeling tremendous relief. Now, the hunt for a replacement. Who do you think should lead Yahoo?

Google Gets Flashy, Will It Take Adobe?

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Google and Adobe today reached some official detente on measurement of “stuff that happens inside the world of Flash”, (my own attempt at summarizing this Google announcement.)

Recall that earlier Google announced it was crawling PDFs and then Flash, this is one more step toward what I think may come – Google and Adobe uniting as a company against Microsoft. Yes, you heard that right. But on a meta level, it makes a lot of sense.

From announcement:

Today, at the Adobe MAX Conference in San Francisco, in a joint collaboration with our friends at Adobe and a few ace third party developers, we announced a simplified solution for tracking Flash content for everyone, called Google Analytics Tracking For Adobe Flash.

Working at Google over the past couple of years, I’ve had the opportunity to work with with many of our top clients to implement Google Analytics, who have found the power to identify and analyze trends on their web sites highly useful. But, one of the most common implementation challenges has been tracking Flash content on their pages. In the past, Flash tracking was not provided out of the box, and every implementation had to be customized. Moreover, there was a lack of standards, and new developers who tracked Flash had to create their own processes to get it working. With this launch, tracking your Flash content has never been simpler

Adobe market cap: $12.1bb

Google market cap: $94.5bb

Transition

By - November 11, 2008

It’s been a long, odd transition to Fall from Summer. And I’ve been a bit quieter than I’d like here. But I hope that will change, for the better, soon. Web 2 is over, it was extraordinary. I am moving house, as they say in England, and will be too busy to write this week. But that will change, and I hope you’ll stick with me as it does.

Me On Ad Nets

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For your consideration:

The part that people don’t yet fully understand is that “vertical ad networks,” at the end of the day, are still ad networks. Ad networks are a vital part of the online media ecosystem. They provide publishers with additional revenue on inventory that isn’t otherwise fulfilling higher CPM sponsorship programs, and they provide direct-response marketers with additional reach at cost-efficient rates. Vertical ad networks offer a bit better targeting because they focus on a smaller set of sites.

While vertical ad networks may improve efficiency for direct-response advertisers, who determine success based on some variation of cost-per-click, they are not solving the needs of brand advertisers. Ultimately, vertical ad networks serve advertisers and will compete with everyone else who serves DR advertisers, from Google to the other ad networks. The excitement over “vertical” ad networks will erode as CPMs on those networks chase the DR metrics.

Looks Like Myspace, eh?

By - November 05, 2008

Facebook with loads o ads:

Facebook-With-Ads-1

The author Andrew Chen notes that with “experimental” ad budgets (ie stuff like Facebook’s nascent “engagement ads” and the like) getting slashed, this might be what Facebook looks like soon.