Google and Adobe today reached some official detente on measurement of “stuff that happens inside the world of Flash”, (my own attempt at summarizing this Google announcement.)
Recall that earlier Google announced it was crawling PDFs and then Flash, this is one more step toward what I think may come – Google and Adobe uniting as a company against Microsoft. Yes, you heard that right. But on a meta level, it makes a lot of sense.
Today, at the Adobe MAX Conference in San Francisco, in a joint collaboration with our friends at Adobe and a few ace third party developers, we announced a simplified solution for tracking Flash content for everyone, called Google Analytics Tracking For Adobe Flash.
Working at Google over the past couple of years, I’ve had the opportunity to work with with many of our top clients to implement Google Analytics, who have found the power to identify and analyze trends on their web sites highly useful. But, one of the most common implementation challenges has been tracking Flash content on their pages. In the past, Flash tracking was not provided out of the box, and every implementation had to be customized. Moreover, there was a lack of standards, and new developers who tracked Flash had to create their own processes to get it working. With this launch, tracking your Flash content has never been simpler
Adobe market cap: $12.1bb
Google market cap: $94.5bb