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	<title>Comments on: Dear Google: Either Drop PageRank, or Give It More&#8230;.Granularity</title>
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	<link>http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dear_google_either_drop_pagerank_or_give_it_moregranularity</link>
	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Will - ArenaFlowers.com</title>
		<link>http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6478</link>
		<dc:creator>Will - ArenaFlowers.com</dc:creator>
		<pubDate>Tue, 14 Oct 2008 13:15:03 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6478</guid>
		<description>&lt;p&gt;Everyone says it doesn&#039;t matter. Matt C said that it&#039;s not uncommon for lower PR sites to outrank higher PR sites. Vanessa Fox writes a long article about why it&#039;s not important.  We all know this.  Our PR was 6 about a year ago and is now 3, but our traffic is way up.  It doesn&#039;t make any sense.&lt;/p&gt;

&lt;p&gt;So why have it on the tool bar?  It serves limited marketing insight value and I believe it can be damaging, because some members of joe public regard the little green bar as a proxy for trust and integrity of a site.  So if the number&#039;s down, it could harm your conversion and your brand reputation.  It should either be a better reflection of reality or be removed in my opinion.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Everyone says it doesn&#8217;t matter. Matt C said that it&#8217;s not uncommon for lower PR sites to outrank higher PR sites. Vanessa Fox writes a long article about why it&#8217;s not important.  We all know this.  Our PR was 6 about a year ago and is now 3, but our traffic is way up.  It doesn&#8217;t make any sense.</p>
<p>So why have it on the tool bar?  It serves limited marketing insight value and I believe it can be damaging, because some members of joe public regard the little green bar as a proxy for trust and integrity of a site.  So if the number&#8217;s down, it could harm your conversion and your brand reputation.  It should either be a better reflection of reality or be removed in my opinion.</p>
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		<title>By: nmw</title>
		<link>http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6477</link>
		<dc:creator>nmw</dc:creator>
		<pubDate>Mon, 06 Oct 2008 15:34:37 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6477</guid>
		<description>&lt;p&gt;Steve Rubel is apparently into mixing it up -- he has drunk the Goog Aid and is smoking the Rank Page, too:&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.micropersuasion.com/2008/10/page-rank-is-th.html&quot; rel=&quot;nofollow&quot;&gt;http://www.micropersuasion.com/2008/10/page-rank-is-th.html&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Steve Rubel is apparently into mixing it up &#8212; he has drunk the Goog Aid and is smoking the Rank Page, too:</p>
<p><a href="http://www.micropersuasion.com/2008/10/page-rank-is-th.html" rel="nofollow">http://www.micropersuasion.com/2008/10/page-rank-is-th.html</a></p>
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	<item>
		<title>By: Suray</title>
		<link>http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6476</link>
		<dc:creator>Suray</dc:creator>
		<pubDate>Sat, 04 Oct 2008 17:50:28 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6476</guid>
		<description>&lt;p&gt;I think I will blog until my PR is dropped!&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I think I will blog until my PR is dropped!</p>
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		<title>By: e book</title>
		<link>http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6475</link>
		<dc:creator>e book</dc:creator>
		<pubDate>Thu, 02 Oct 2008 19:44:14 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6475</guid>
		<description>&lt;p&gt;PageRank is not only broken, it is obsolete. It no longer represents any value to a website. It is where you actually appear in the search results that matter. It may PR0 me, but I still get G traffic - that&#039;s all that matters to me and most other website owners.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>PageRank is not only broken, it is obsolete. It no longer represents any value to a website. It is where you actually appear in the search results that matter. It may PR0 me, but I still get G traffic &#8211; that&#8217;s all that matters to me and most other website owners.</p>
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		<title>By: AD PR</title>
		<link>http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6474</link>
		<dc:creator>AD PR</dc:creator>
		<pubDate>Thu, 02 Oct 2008 01:22:28 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6474</guid>
		<description>&lt;p&gt;Because of the intense scrutiny by Webmasters regarding PageRank - it would be tremendously helpful if what is displayed could be more detailed.&lt;/p&gt;

&lt;p&gt;Perhaps even to the point of showing fractions such as: 6.5&lt;/p&gt;

&lt;p&gt;Google really has an obligation to detail what specific factors influence PR.&lt;/p&gt;

&lt;p&gt;Many elements have already been figured out by Webmasters - but not enough info has been shared by Google on exactly WHAT it means and HOW it affect SERPS, as well as what types of backlinks have the most effect.&lt;/p&gt;

&lt;p&gt;Of course, they do not want others to manipulate the info - but something needs to be shared&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Because of the intense scrutiny by Webmasters regarding PageRank &#8211; it would be tremendously helpful if what is displayed could be more detailed.</p>
<p>Perhaps even to the point of showing fractions such as: 6.5</p>
<p>Google really has an obligation to detail what specific factors influence PR.</p>
<p>Many elements have already been figured out by Webmasters &#8211; but not enough info has been shared by Google on exactly WHAT it means and HOW it affect SERPS, as well as what types of backlinks have the most effect.</p>
<p>Of course, they do not want others to manipulate the info &#8211; but something needs to be shared</p>
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		<title>By: Jason Vu</title>
		<link>http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6473</link>
		<dc:creator>Jason Vu</dc:creator>
		<pubDate>Wed, 01 Oct 2008 17:29:27 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6473</guid>
		<description>&lt;p&gt;PageRank seems backward recently, another change next month?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>PageRank seems backward recently, another change next month?</p>
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		<title>By: Emer Lawn</title>
		<link>http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6472</link>
		<dc:creator>Emer Lawn</dc:creator>
		<pubDate>Wed, 01 Oct 2008 07:33:28 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6472</guid>
		<description>&lt;p&gt;Kieran Hawe&#039;s point that PageRank is to be taken with a grain of salt is well received, but that said...it should only hold small value for those that are not as familiar with the online space. &lt;/p&gt;

&lt;p&gt;Online Marketers have access to so many other tools to determine the value of their website, so if you have the right &lt;a href=&quot;http://www.interactivereturn.com/blog/2008/09/29/search-marketing-metrics-%E2%80%93-are-you-using-all-of-them/&quot; rel=&quot;nofollow&quot;&gt;key performance indicators&lt;/a&gt; set up and goals in mind, then PageRank is hardly going to be the way you determine value.  &lt;/p&gt;

&lt;p&gt;Thanks John, great point. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Kieran Hawe&#8217;s point that PageRank is to be taken with a grain of salt is well received, but that said&#8230;it should only hold small value for those that are not as familiar with the online space. </p>
<p>Online Marketers have access to so many other tools to determine the value of their website, so if you have the right <a href="http://www.interactivereturn.com/blog/2008/09/29/search-marketing-metrics-%E2%80%93-are-you-using-all-of-them/" rel="nofollow">key performance indicators</a> set up and goals in mind, then PageRank is hardly going to be the way you determine value.  </p>
<p>Thanks John, great point. </p>
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		<title>By: nmw</title>
		<link>http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6471</link>
		<dc:creator>nmw</dc:creator>
		<pubDate>Wed, 01 Oct 2008 04:51:26 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6471</guid>
		<description>&lt;p&gt;PageRank is complete nonsense -- even if Danny or John each had a PageRank of 10, I would still prefer to have a dentist look after my teeth (and also if he had a PageRank of 0).&lt;/p&gt;

&lt;p&gt;The only people who worry about it is the people who look at it, and that is mostly Google-fans who have voluntarily installed the Google toolbar (spyware) on their PCs.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>PageRank is complete nonsense &#8212; even if Danny or John each had a PageRank of 10, I would still prefer to have a dentist look after my teeth (and also if he had a PageRank of 0).</p>
<p>The only people who worry about it is the people who look at it, and that is mostly Google-fans who have voluntarily installed the Google toolbar (spyware) on their PCs.</p>
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		<title>By: Nick Stamoulis</title>
		<link>http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6470</link>
		<dc:creator>Nick Stamoulis</dc:creator>
		<pubDate>Wed, 01 Oct 2008 01:32:38 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6470</guid>
		<description>&lt;p&gt;I have to agree.  This whole PageRank thing is one big mystery and it seems as long as it remains that way, it shouldn&#039;t have as much weight as it has. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I have to agree.  This whole PageRank thing is one big mystery and it seems as long as it remains that way, it shouldn&#8217;t have as much weight as it has. </p>
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		<title>By: dave mcclure</title>
		<link>http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6469</link>
		<dc:creator>dave mcclure</dc:creator>
		<pubDate>Wed, 01 Oct 2008 00:39:02 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2008/09/dear_google_either_drop_pagerank_or_give_it_moregranularity.php#comment-6469</guid>
		<description>&lt;p&gt;if it doesn&#039;t matter, then why is it displayed so prominently in the toolbar?&lt;/p&gt;

&lt;p&gt;come on -- by definition: if everyone sees it / thinks about it (&amp; regardless of whether we&#039;re idiots or thoughtful SEO black hats), then OF COURSE it is relevant.&lt;/p&gt;

&lt;p&gt;i agree with john -- if it doesn&#039;t matter so much, then KILL IT. (that is, remove it from toolbar).&lt;/p&gt;

&lt;p&gt;if it does matter -- ie, Google doesn&#039;t remove it from being prominently displayed in the toolbar -- then more explanation / transparency / granularity would be appreciated.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>if it doesn&#8217;t matter, then why is it displayed so prominently in the toolbar?</p>
<p>come on &#8212; by definition: if everyone sees it / thinks about it (&#038; regardless of whether we&#8217;re idiots or thoughtful SEO black hats), then OF COURSE it is relevant.</p>
<p>i agree with john &#8212; if it doesn&#8217;t matter so much, then KILL IT. (that is, remove it from toolbar).</p>
<p>if it does matter &#8212; ie, Google doesn&#8217;t remove it from being prominently displayed in the toolbar &#8212; then more explanation / transparency / granularity would be appreciated.</p>
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