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Google Sells Performics to Publicis

By - August 06, 2008

This is not a surprise (Google told us this would happen in April). Google could not really own a SEO/SEM biz.

Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics search marketing business (Performics) from Google. Chicago-based Performics, one of the leading search marketing services providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. Its profit-driving suite of marketing solutions includes Performics’ reporting platform, local platform, advanced market expertise and active account management.

Wonder what happens with the anemic affiliate network they “launched” in June?

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6 thoughts on “Google Sells Performics to Publicis

  1. Matt Cutts says:

    “Google could not really own a SEO/SEM biz.”

    On the other hand, Microsoft still owns an SEO business. And Yahoo still runs pay-for-inclusion. I wouldn’t have expected those. :)

  2. If Google went ahead with that, many of us would have been doomed. I definitely gave a sigh of relief when I heard they were selling…

  3. nmw says:

    These are the two companies that have become partners in order to exchange “talent”, right?

    (see e.g. http://www.businessweek.com/globalbiz/content/jan2008/gb20080122_982643.htm )

    Will be interesting to see if they practice “safe sales”…

    ;D nmw

  4. Simon Price says:

    Hold on a sec am I missing something here? Wasn’t performics double-clicks affiliate network that Google re-branded to google affiliate? Surely that was the really valuable bit. Of course Google wouldn’t run their own search marketing business they did however recently ask what is a good SEO:

    http://googlewebmastercentral.blogspot.com/2008/06/what-are-your-seo-recommendations.html

    in other words please give us visibility on any new techniques you are using for SEO

  5. John Battelle says:

    @matt – You are right, and therein lies one of the many differences between Google and Yahoo, and Google and Microsoft!

  6. nmw says:

    SEO is getting 2.Old!!

    :D nmw

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