Comments on: Second Day Story on Ad Planner http://battellemedia.com/archives/2008/06/second_day_story_on_ad_planner.php?utm_source=rss&utm_medium=rss&utm_campaign=second_day_story_on_ad_planner Thoughts on the intersection of search, media, technology, and more. Wed, 19 Jun 2013 11:42:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: PR AD http://battellemedia.com/archives/2008/06/second_day_story_on_ad_planner.php#comment-7104 PR AD Mon, 30 Jun 2008 23:00:53 +0000 http://battellemedia.com/archives/2008/06/second_day_story_on_ad_planner.php#comment-7104 <p>Years ago, a large firm would wait until they would release a new product that had all the innovations they ultimately wished for.</p> <p>But with all the competitive pressures AND the focus on letting consumers be beta testers - they can now give in to the demand to release and grow depending on the feedback from willing beta and must-try users.</p> <p>When you really think of it, the consumers and the hungry tech blogs are acting as inexpensive unpaid product consultants who supplement the companies own Developers.</p> Years ago, a large firm would wait until they would release a new product that had all the innovations they ultimately wished for.

But with all the competitive pressures AND the focus on letting consumers be beta testers – they can now give in to the demand to release and grow depending on the feedback from willing beta and must-try users.

When you really think of it, the consumers and the hungry tech blogs are acting as inexpensive unpaid product consultants who supplement the companies own Developers.

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