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Search The Real World

By - June 03, 2008

BB notes:

Swedish ethnologist Erik Ottoson of Uppsala University studies how people browse at flea markets, wander through malls, window shop, and even dumpster-dive, to understand the psychology of “searching.” Specifically, Ottoson focuses on “serendipitous searching,” what he defines as “open browsing for anything that awakens the person’s interest.”


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3 thoughts on “Search The Real World

  1. binky says:

    It’s fitting, somehow, that it’s ‘print only’.

  2. nmw says:

    I have long since user the metaphor of digging through a garbage can for the process of “searching the internet”, but I don’t know if taking the metaphor literally will, um, *reveal* anything worthwhile….

    ;D nmw

  3. Chris Leone says:

    I’d be interested to hear what he digs (diggs?) up. I think the cognitive process from live window shopping to online search is structured too differently to make a strong connection. But hey, you never know.