Increasingly, when I talk to folks in the industry, and they ask me my view on search, I say the above. In search, it’s over, Google wins. WIth Yahoo flailing, and Microsoft hiding in the weeds, search is slouching toward a natural monopoly. We may as well call it. Sure, there are really interesting startups. But….nothing that interesting.
So now what? Well, the situation is ripe for disruption, ain’t it? It was during a terrible recession that Google made its name (2001-3). What might be next?