http://battellemedia.com/archives/2008/06/googles_brand_champ_at_youtube_off_to_greener_pastures.php?utm_source=rss&utm_medium=rss&utm_campaign=googles_brand_champ_at_youtube_off_to_greener_pastures Thoughts on the intersection of search, media, technology, and more. Thu, 16 May 2013 04:38:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 http://battellemedia.com/archives/2008/06/googles_brand_champ_at_youtube_off_to_greener_pastures.php#comment-7408 Jim Muttram Sat, 07 Jun 2008 12:21:33 +0000 http://battellemedia.com/archives/2008/06/googles_brand_champ_at_youtube_off_to_greener_pastures.php#comment-7408 <p>It will get interesting if Google can crack contextual advertising in video. If they can populate the bottom of the screen with Google Adwords ads relevant to the audio stream they can attach the Adwords firehose to the biggest video library in the world. That would be something.... Personally, I think the reason we haven't seen much movement yet is precisely because they have been working on getting this technology (similar to Autonomy's Virage) absolutely right. That might explain why Google's Zeitgeist event in Europe last month was so focussed on video. </p> It will get interesting if Google can crack contextual advertising in video. If they can populate the bottom of the screen with Google Adwords ads relevant to the audio stream they can attach the Adwords firehose to the biggest video library in the world. That would be something…. Personally, I think the reason we haven’t seen much movement yet is precisely because they have been working on getting this technology (similar to Autonomy’s Virage) absolutely right. That might explain why Google’s Zeitgeist event in Europe last month was so focussed on video.

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