Comments on: Google Comscore Killer?

By: Philip A. Schembri, P.E.

Philip A. Schembri, P.E. — Sat, 28 Jun 2008 19:05:33 +0000

This is just an other step in the maturation process of the internet.

Ultimately the market decides.

Phil Schembri
President
Schembri Engineers
http://www.PEInspect.com

By: Ruben Zevallos Jr.

Ruben Zevallos Jr. — Fri, 27 Jun 2008 01:59:12 +0000

Well, every good service and info are appreciated… but how they’ll get that info?

By: gian fulgoni

gian fulgoni — Thu, 26 Jun 2008 14:18:51 +0000

Hi John: Before celebrating the availability of these products from Google, I think it would be prudent for web site operators to compare their site traffic numbers as obtained from their server logs (or Google Analytics for that matter) with the unique visitor numbers that Google is now publishing through Google Trends and Ad Planner. I think they will be astonished at how much lower Google now says their traffic is.

By: Linda DiMarco

Linda DiMarco — Thu, 26 Jun 2008 00:03:20 +0000

I think Google is on the right track…. but personlly I don’t like Google…. their too money hungry..Is anybody really making money, but them?

By: Pete Spande

Pete Spande — Wed, 25 Jun 2008 13:05:07 +0000

Eventually, competing publishers will need to get together and do what print publishers did – agree to audit standards. BPA and ABC were not pretty but they became standards that agencies and publishers could rely on. Think it will be difficult to have a publisher (google is a publisher they just don’t like to admit it) create that standard but if they can… bring it on!

To me this feels like a part of Google that gets separated when the govmt eventually breaks google up in 5+ yrs…

By: Vi Wickam

Vi Wickam — Wed, 25 Jun 2008 12:00:31 +0000

The benefit to Google is simple. Give better information - Sell more ads.

This is the same kind of information as Google Analytics, just from a different direction.

I think there is potential for Google to abuse this information (manipulate the data - not saying they would), but as long as there are competitors, this should be kept in check.

Yet another brilliant move by Google.

Vi Wickam
Zello Partners
http://www.Zello.us
Online Marketing for Real Business

By: Charles & Rahil

Charles & Rahil — Wed, 25 Jun 2008 11:30:52 +0000

It will be of great help. As most of the ad companies do cheat people by giving fake popularity.

We also use Alexa to get an idea of traffic & geographical breakup of traffic, so that we can post and plan our ads accordingly.

By: PR NY

PR NY — Wed, 25 Jun 2008 07:02:41 +0000

Of course there would have to be a profit realized in producing such a tool.....

It would seem foolish to produce a tool for public use that would not benefit them financially in the long run.

They probably have private hi tech tools that are just for their objective analysis - but releasing something to the public is another story all together

By: ildvr

ildvr — Tue, 24 Jun 2008 16:06:57 +0000

For about me all traffic comparing services give wrong results, therefore I use Alexa for years, which can show tendencies.