Those of you who read this site regularly know I’ve talked about how much I love Bonnaroo, and how excited I am that the producers of that event (which, yes, I am going to again next week) are producing Outside Lands here in my backyard. I mean, it’s only the first time in history that a band is playing at night (three days and nights!) in Golden Gate Park, and oh, by the way, it’s Radiohead. And Wilco. And Beck. And Broken Social Scene. And Jackie Greene. And Rodrigo Y Gabriela and Tom Petty and Jack Johnson and Steve Winwood and Primus and Ben Harper and Steel Pulse and ….anyway.
Well, more coolness. My company, FM, has struck a deal with the producers of Outside Lands. We are partnering to create a collective, crowdsourced media campfire of sorts before, during, and after the festival. It’s called CrowdFire, and it’s going to be very, very cool. More when we’re ready to talk more about it, but it’s a merging of the human, physical energy of a music festival with the human, virtual energy of conversational media. I’m really stoked to be working with these guys, they are total princes. When work = fun, life is good.