How would you feel about watching TV if the only channel was PBS? Or opening your email box if it only had SPAM?

The web will never move away from an advertiser supported model unless ads don’t work. Let’s pray that never happens or the value of the web will greatly diminish. The goal of the entire web (not just ads) is to deliver more relevance and intelligence to people in their everyday lives. No stopping that either.

Privacy is a joke in today’s society. The thinking is a holdover from another age. The fact is most of what is collected on the web is non-PII. Privacy alarmists should spend more time on what happens with our PII from Point of Sale and other “offline” data collection.

As far as surveys, what people say and how they act are two different things. What do we know from testing people in live environments? Relevance rules.