Today I got a personal demo of the new searchme site from one of its backers, Mark Kvamme of Sequoia Capital. These are the guys who backed Yahoo and Google, so it was interesting to see how stoked Mark was about this new search player.
Mark and I were both speaking at the Ogilvy Verge conference, which is where this snapshot was taken, during a break, when Mark demo’d the new service to me live right before showing it to a few hundred marketers. The fellow next to him is Jean-Philippe Maheum, the Chief Digital Officer of Ogilvy North America.
As I’ve said many times before, I think there is a lot of innovation to be found in search interfaces, and searchme is clearly looking to lead in that field. To do so, however, they had to reinvent the crawl, as their UI innovation depends on categorization at the level of the crawl.
The interface is pretty much a direct imitation of the iPhone, an elegant Flex execution that’s fast and compelling. But does it have staying power? I am not sure. I look forward to using it more and seeing how it lasts. More from TechCrunch, which broke the story this morning….