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No Connection

By - March 11, 2008

1. Tim Armstrong, who runs ads at Google, says display will be “very significant” in near future for Google.

2. Google closes its Doubleclick acquisition.

As I said today at Verge, the key here is to define “display.” Is this “algorithmic juju masquerading as branding but really a front for more direct response” display, or this the “we are now in the publishing biz, AKA audience value-add, talent management, and human relationship” display?

There’s a big, big difference.


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3 thoughts on “No Connection

  1. nmw says:

    I guess they could always change their motto to “don’t be disappointed”.

    ;D nmw

  2. Rob says:

    The latter will scare publishers… which will in-turn impact on DoubleClicks client base.

    If you add to this the rise of Enterprise-class open source (and free) ad servers like OpenX, then i see many publishers jumping ship.

    Lets not forget that DoubleClick as a platform is in a weak strategic position.

  3. paul sweeney says:

    This sounds very interesting. So, take Google Open Social Profile, see if we know each other (or friends of friends) and do a better Beacon?