Comments on: Google Goes For More Second Clicks

By: pchan911

pchan911 — Mon, 10 Mar 2008 20:12:08 +0000

Yeah, its been "betaing" on many of the big taffic domains
BestBuy
Amazon
Nytimes

To get a sense of the results within that box use:
"key words to search" site:www.xyz.com in the google search

Its Hit or Miss (in my opinion), for example if I wanted to buy a book off amazon, the secondary search may prove to be faster and better than Amazon's search. This may result in that free organic click if there were relevant pages crawled by google bot. OR the Second click effect kicks in, but I click through to barnes and noble off the sponsored text ad.

Which ever the way, I see it as keeping the user on Google, and exposing them to those sponsored listings.

By: Anand

Anand — Sat, 08 Mar 2008 12:13:07 +0000

Wow..a simple HTML stuff to implement and it is going to prove the ad clicks all the more. Great, Google!

By: SEO Solutions

SEO Solutions — Fri, 07 Mar 2008 20:11:06 +0000

I’ve never seen a search box along with the web pages before. I think that it’s an additional feature in Google and it’s not easy to attain – just like sitelinks

By: ultimatum

ultimatum — Fri, 07 Mar 2008 18:56:07 +0000

I don’t see any difference, its the same as it has always been. What second clicks? Please explain.

By: Sal Cangeloso

Sal Cangeloso — Thu, 06 Mar 2008 23:16:11 +0000

Yup, I believe today is the big day, though we have been reading about it for at least 2 days already…

By: António

António — Thu, 06 Mar 2008 22:21:40 +0000

Today Henry. People notice it a few days ago, but only today is been rolled. See Search engine Land for further coverage.

It's just a guess but I beleive that Google will give webmasters the ability to remove the box, just like they can do with sitelinks.

By: Henry Blodget

Henry Blodget — Thu, 06 Mar 2008 21:45:24 +0000

Anyone know when they launched this?

By: Henry Blodget

Henry Blodget — Thu, 06 Mar 2008 21:44:34 +0000

Anyone have any idea when they launched this?

By: TwoXFour

TwoXFour — Thu, 06 Mar 2008 18:39:51 +0000

I don’t think it so much gets the “second click” as it gives an opportunity to monetize what has up till now been the “free” click versus the paid click. It’s a direct assault at SEO which gets a free ride by by getting better placement in organic results.

By: Michael Zimmer

Michael Zimmer — Thu, 06 Mar 2008 17:18:53 +0000

This is really interesting. Do you know if websites ask/agree to be included in this “feature”? Clearly, Google is taking eyeballs away from the site’s own internal search function (and any ads they might display).