Comments on: Get Yer Head Right http://battellemedia.com/archives/2008/02/get_yer_head_right.php?utm_source=rss&utm_medium=rss&utm_campaign=get_yer_head_right Thoughts on the intersection of search, media, technology, and more. Thu, 23 May 2013 12:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: McL http://battellemedia.com/archives/2008/02/get_yer_head_right.php#comment-8400 McL Fri, 22 Feb 2008 08:40:45 +0000 http://battellemedia.com/archives/2008/02/get_yer_head_right.php#comment-8400 <p>50+ Umphrey's podcasts and over 1 million downloads.<br /> not a bad way to distribute some music, eh?</p> 50+ Umphrey’s podcasts and over 1 million downloads.
not a bad way to distribute some music, eh?

]]> By: Andy Gadiel http://battellemedia.com/archives/2008/02/get_yer_head_right.php#comment-8399 Andy Gadiel Fri, 22 Feb 2008 07:30:13 +0000 http://battellemedia.com/archives/2008/02/get_yer_head_right.php#comment-8399 <p>Umphrey's a great band, with an incredible history and story. We've been covering them for about 8-9 years now at JamBase, as they started to gain in popularity at the turn of the century (feels cool to say that)</p> <p>The interesting 'marketing' story about Umphrey's is that they came out of Notre Dame, which apparently has one of the highest out of state enrollments. After college, they had tons of friends who moved back to their respective homes around the country, so they'd always have a couch to sleep on in their countrywide travels. </p> <p>Their manager in his infinite wisdom would make stacks of CDs from their recent shows (remember this was 2001) and send them to their fan friends from around the country. Those fans would then pass the CDs out to their local friends and the next time the band came through town they'd have a built in crowd who already knew all the lyrics to the shows.</p> <p>Over the years due to the evolution of online marketing, great word of mouth and some pretty fantastic songs, they've become a mainstay at most summer festivals and of course as you experienced headlining 3 nights at the Fillmore.</p> <p>Go Umph! </p> Umphrey’s a great band, with an incredible history and story. We’ve been covering them for about 8-9 years now at JamBase, as they started to gain in popularity at the turn of the century (feels cool to say that)

The interesting ‘marketing’ story about Umphrey’s is that they came out of Notre Dame, which apparently has one of the highest out of state enrollments. After college, they had tons of friends who moved back to their respective homes around the country, so they’d always have a couch to sleep on in their countrywide travels.

Their manager in his infinite wisdom would make stacks of CDs from their recent shows (remember this was 2001) and send them to their fan friends from around the country. Those fans would then pass the CDs out to their local friends and the next time the band came through town they’d have a built in crowd who already knew all the lyrics to the shows.

Over the years due to the evolution of online marketing, great word of mouth and some pretty fantastic songs, they’ve become a mainstay at most summer festivals and of course as you experienced headlining 3 nights at the Fillmore.

Go Umph!

]]> By: bill Furlong http://battellemedia.com/archives/2008/02/get_yer_head_right.php#comment-8398 bill Furlong Tue, 19 Feb 2008 21:50:40 +0000 http://battellemedia.com/archives/2008/02/get_yer_head_right.php#comment-8398 <p>John</p> <p>You are spot on about UM-- as a Chicagoan and local music scene lover, Umphrey is one of the better bands these days and maybe even better "business" players than most bands, anywhere. </p> <p>check this in depth article from the local weekly, the reader, on the business model of UM.</p> <p><a href="http://www.chicagoreader.com/features/stories/sharpdarts/080110/" rel="nofollow">http://www.chicagoreader.com/features/stories/sharpdarts/080110/</a></p> <p><br /> Bill</p> John

You are spot on about UM– as a Chicagoan and local music scene lover, Umphrey is one of the better bands these days and maybe even better “business” players than most bands, anywhere.

check this in depth article from the local weekly, the reader, on the business model of UM.

http://www.chicagoreader.com/features/stories/sharpdarts/080110/

Bill

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