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The "VRI": Doc Wonders If Technology Can Help Us Talk With Companies

By - January 04, 2008

Doc notes my post on conversations and asks why we, as consumers, are not more empowered to control our conversations/interactions with businesses who have tons of information about us and our use of their products/services.

I think what we need is something like an API. Let’s call it an VRI: Vendor Relationship Interface. Through it I could know, and see, what I’m getting from each vendor with which I “relate”. On top of that the dashboard could be built.

An interesting thing here is that I really don’t want to have a conversation of the literal kind with most of these companies, unless there’s a problem. I do want to relate with them, however. That is, I would like to request or arrange for services, pay bills and occasionally make suggestions or provide feedback. Most of that does not require wasting the time of another human being. A lot of that could be automated.

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