Google’s “brand” involves *not* being the genesis of most types of content; only objectively scouring it and linking to it. Buying an influential provider of oft-times left-leaning content would tarnish the brand.

I read your post on “responsibilities of companies” and you seem to argue that the objective linker to content has a responsibility to take responsibility for the quality of that content. I don’t think this follows. It would change the entire nature of the Google brand — the company would not be the objective linker to content, and thus a different company all together. I think you might be just lamenting the death of “old school” journalism… I do too, but I don’t think journalism (good or otherwise) is dying, just changing.

Also, by your logic, why stop @ journalism? While they’re at it maybe they can also take responsibility for everything else that ails society (yet is important to it’s well-being): health care, immigration… by your logic what’s the difference? All are important to the functioning of our society!

It used to be that Google’s content (which used to be only the search algorithms) was better than the rest. Now Google is getting more into other things, like streaming video (YouTube.COM) and data mining personal data (GMail.COM) — and perhaps also Marketing & Advertising (though it’s still unclear whether the traditional agencies will cooperate with Google, Google.ORG or whatever — I certainly would think twice about hopping onto that bandwagon).

I think the point is that Google lost track of it’s core competency — or maybe Steve Ballmer is right, maybe Google is indeed just a “one trick pony” (and now it is simply finding out that it is mediocre at best when attempting some other tricks).

But in any case I agree that it seems strange to think that 15000 software engineers should be running the New York Times.

nmw

I don’t think:
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Second, Google is embarking on an ambitious mobile platform. It is buying wireless spectrum and will soon introduce Google Mobile. In so doing, it is entering into an arena where the established players have hired (almost) every lobbyist and (almost) every law firm with expertise in telecommunications in Washington, DC and in virtually every state capital. Owning the New York Times would level that playing field in one fell swoop.
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is in line with most people’s jounralistic ideals anyway.

I miss the days when Google was not a content company…

Hmmm… maybe this “resource” needs updating? Do you have some suggestions about other resources where I could educate myself about whether Google.ORG is or isn’t part of Google, Inc. (and/or how Google.ORG receives funds?)

Thanks!

nmw