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What John Is Doing

By - November 06, 2007


I’m tempted to say “I have no idea lately” but that’s not fair, I do. I’m nearly 100% focused on FM these days, and while it’s an honor to be pitched, daily, hourly, by search related companies looking for coverage on Searchblog, I simply can’t grok new search companies. Those of you who have suffered me these past months know, I am writing now about whatever turns me on, including search, but also ad models, facebook, privacy, whatever. I really wish I could write about pure search more. Why? Well, here’s a good reason. Really. I swear. The pitch headline was this: “Discovery Engine for Steaks.”

I really miss my days as a pure search writer. Man, that was so good, let me say it again: A Discovery Engine for Steaks!

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4 thoughts on “What John Is Doing

  1. nmw says:

    Yes, much better than the algorithmically created content on

  2. Simon Chen says:

    John, man, I do understand. But please, please, please, I beg you, don’t leave us hanging without writing the next book on Search. You’ve told us you would. Add chunks in about privacy, about net neutrality, about Facebook, about whatever, but you owe it to yourself. Actually I’m just being selfish. I know that I’m not the only one who thinks you are the only one capable of writing the next chapter. Maybe it’s too soon, maybe the search space is still 2 dimensional, but you’ve got one of those, rare, access all areas, backstage passes that none of us have.

  3. John Battelle says:

    I will write that book. It’s not search focused, it’s what is next. Search is a step we’ve taken on a journey…

  4. sue marsh nee Battelle says:

    I`m from the U.K. branch of the Battelle family and have just ordered your book !